Groundfloor Finance · 5 hours ago

Growth Marketing Manager

Georgia, United States

Full-time

Remote

Mid Level

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Hiring Manager

Juliette Osborne

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Responsibilities

You will be the go-to resource to grow our user base and brand awareness.

Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives.

Partner with our Growth Product team to improve our funnels from lead to starting onboarding while product owns onboarding to customer conversion.

Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth.

Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar.

Partner closely with marketing teammates to continuously create, evaluate, and update content for social channels, digital ads, email campaigns, and web properties.

Engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity.

Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA).

Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives.

Design and execute impactful marketing campaigns that resonate with target audiences, ensuring the content is relevant, engaging, and tailored to the specific needs and interests of each account.

Qualification

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Growth MarketingDigital MarketingFunnel OptimizationPaid MediaGrowth HackingCampaign Performance TrackingStrategic Thinking