Cypress HCM · 6 hours ago
Content Strategist
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Responsibilities
Work closely with web program managers, product SMEs, writers, and designers to articulate capabilities, benefits, features, and use cases across product and solution pages on business.adobe.com.
Support the content strategy for various Adobe Experience Cloud products including but not limited to Adobe Real-Time CDP and Adobe Customer Journey Analytics.
Partner with our Portfolio marketing team and campaign managers to ensure content is aligned with campaign strategy and activated in relevant channels.
Develop creative briefs that synthesize large amounts of information — from industry trends to subject matter expert input to primary research — into audience-centric insights and stories that give our creative team the guidance they need to build compelling content.
Partner with our creative studio and subject matter experts to review content for accuracy, tone, and visual appeal.
Catalogue and distribute new content as it becomes available.
Enable the broader marketing ecosystem to understand our strategy, what content is available, and how to use it.
Qualification
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Required
5+ years of Content Strategy or similar experience
Bachelor’s Degree or equivalent work experience
Excellent storytelling, writing, and editing skills
Ability to translate complex subjects into consumable, customer-centric content assets
Catalogue and distribute new content as it becomes available
Enable the broader marketing ecosystem to understand our strategy, what content is available, and how to use it
Preferred
B2B marketing experience desired
Experience marketing customer experience / martech software a plus but not required