Director of Marketing (Remote) @ Tracker Products | Jobright.ai
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Director of Marketing (Remote) jobs in United States
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Tracker Products · 5 hours ago

Director of Marketing (Remote)

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date3+ years exp
ftfMaximize your interview chances
Information TechnologySoftware

Insider Connection @Tracker Products

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Brand Awareness and Demand Generation
Develop and implement strategies to elevate the Company to high-demand status within target markets.
Increase brand recall and visibility through multi-channel marketing initiatives using various methods.
Sales Support and Collateral Development
Provide customized marketing support and materials for the sales department to enhance engagement with prospects.
Ensure sales presentations are backed by relevant, up-to-date marketing collateral, testimonials, and post-presentation support materials.
Develop a strong library of personal testimonials, referrals, and case studies that can be used in presentations and featured on the website.
Market Research and Competitive Analysis
Partnership Development
Media and Advertising Management
Utilize targeted multi-channel marketing initiatives
Monitor campaign effectiveness and adjust strategies based on data insights.
Content Creation and Brand Messaging
Ensure brand consistency across all touchpoints and continually refine messaging to maintain relevance and engagement.
Data Management and Analysis
Analyze market trends and customer feedback to inform campaign strategies and optimize ROI.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Degree in MarketingMarketing experienceBrand-buildingDemand generationPublic safety experienceSaaS marketing experiencePartnership developmentCompetitive analysisMulti-channel campaignsCRM platformsMarketing automation platformsCross-functional team leadershipIndustry relationships

Required

Bachelor’s degree in Marketing or a related field
Minimum of 3-5 years of marketing experience, experience in public safety or law enforcement sector a plus
Proven track record in brand-building, demand generation, and partnership development
Strong understanding of competitive analysis, specifically in B2B markets
Exceptional verbal and written communication skills
Experience managing multi-channel campaigns and coordinating large-scale events
Ability to lead cross-functional teams and collaborate effectively with sales and executive leadership
Familiarity with CRM and marketing automation platforms

Preferred

Experience marketing SaaS, a plus
Experience working with or marketing to law enforcement agencies or similar organizations
Established relationships with industry influencers or partners

Benefits

Comprehensive benefits package

Company

Tracker Products

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TP offers advanced tracking software to simplify, streamline, and secure the process of managing information on computers and in the cloud.
dateFounded in 1996
location
Erlanger, Kentucky, USA
people-size11-50 employees
web-link
http://trackerproducts.com/

Funding

Current Stage
Early Stage

Leadership Team

B
Ben Townsend
Founder, CEO, and Owner
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Company data provided by crunchbase
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Orion

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