83 applicants

Company

HUMAN · 11 hours ago

Product Marketing Manager - AdTech / Media

United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $180K/yr

5+ years exp

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Responsibilities

Develop and execute comprehensive marketing strategies to promote our click fraud detection and prevention products

Drive product positioning, messaging, and competitive differentiation in the market

Lead market research to identify trends, customer needs, and competitive dynamics within the digital advertising industry

Partner with product management, sales, and marketing teams to align product development with market demands and opportunities

Analyze marketing campaign performance and optimize strategies using data-driven insights

Act as a subject matter expert on click fraud, providing insights and thought leadership through various channels

Provide sales enablement materials and training

Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral

Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs

Lead product launches and feature release strategies and communication

Design and deliver training programs for sales and customer success teams

Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams

Collaboration on integrated marketing campaigns

Provide regular feedback on the product roadmap and feature prioritization

Support for beta programs and early adopter initiatives

Support for high-value customer opportunities

Qualification

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Product marketingGo-to-market strategyClick fraud detectionMarket researchData-driven insightsMarketing automation toolsCRM systemsAnalytics platformsPublic speakingProgrammatic advertisingRTB environmentsProject management

Required

5+ Years of product marketing experience in media/advertising technology

Proven track record of successful product launches and go-to-market strategies

Outstanding written and verbal communication skills

Strong analytical capabilities and data-driven decision-making

Excellent project management and organizational skills

Demonstrated ability to influence stakeholders and collaborate across functions

Self-driven with the ability to work independently while contributing to team goals

Proficiency with marketing automation tools and CRM systems

Experience with analytics platforms and visualization tools

Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment

Public Speaking and presentation skills

Preferred

AdTech / Media Industry Experience

Experience with new-to-market products

Direct experience working with brands and agencies

Deep understanding of click fraud and the digital advertising ecosystem

Understanding of the unique role of each participant in the ad ecosystem, from Publishers to Platforms to Agencies and Advertisers, to help consider how those roles impact click fraud solutions

Background in programmatic advertising and RTB environments