37 applicants

Company

MediaNews Group · 11 hours ago

Digital Account Strategist

Irvine, CA

Full-time

Remote

Mid, Senior Level

$70K/yr - $80K/yr

5+ years exp

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Responsibilities

Act as a liaison between Sales, Client & Adtaxi fulfillment teams and manage the day-to-day execution of and oversight of ongoing digital advertising accounts and campaigns to meet client’s digital marketing objectives

Drive optimization strategies across our digital product portfolio, monitoring effectiveness and making recommendations for revenue growth.

Analyze and present digital campaign reports and account performance data; ability to synthesize metrics and related data into a story that can be understood by varying levels of digital acumen

Analyze and present campaign reports and performance data in an easily understandable format.

Develop and deliver client-focused communications on campaign performance, encompassing effectiveness, targeting, and strategy, while actively monitoring campaigns to identify market share growth opportunities.

Collaborate with internal teams to drive strategy, planning, and execution of client campaigns.

Recommend overall campaign strategy and ongoing modifications for optimal results, including, but not limited to, strategy changes and budget recommendations.

Analyze client's current digital marketing efforts during pre-sales, assisting with sales pitches and initial campaign strategy.

Cultivate positive professional relationships with clients, vendors and internal teams

Communicate thoroughly and accurately with all appropriate parties to ensure deadlines are met and projects are completed within deadline

Positively impact the team by regularly contributing to the constant improvement of our systems, processes, and tools

Take initiative and drive projects with minimal supervision

Work closely with management on new initiatives and team projects as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid digital mediaData analysisGoogle AnalyticsProject management softwareDigital marketing strategiesClient communicationMicrosoft OfficeSuite ProductsProgrammatic advertisingSearch advertisingSocial advertisingSalesforceMonday.comAdvanced ExcelGoogle SheetsConsultative selling

Required

5+ year’s minimum of paid digital media and analyzing and presenting data in an easy-to-interpret format

Proficiency in site research tools (e.g. Google Analytics, Omniture, Comscore, Kantar, Claritas, etc) and project management software (Salesforce, Monday, etc)

Knowledge of digital products, platforms and related metrics (Programmatic, Search, Social, etc.)

Ability to generate insights, business correspondence, and presentations through use of Microsoft Office and G Suite Products

Ability to provide excellent sales, service and marketing support, critical to our digital competitive position

Excellent presentation and client communication skills, consultative selling skills

Strong organization and project management skills, with a strong ability to meet deadlines and articulate messaging and results to various audiences

Takes initiative to collaborate with the team to contribute to revenue retention and growth, and enjoys working in a fast-paced team environment

High attention to detail, with the ability to organize, plan, prioritize and re-prioritize workload effectively

Bachelor's Degree or equivalent experience required

Occasional travel may be required for client meetings

Valid driver's license and reliable transportation required