Crawford Group · 4 hours ago

Digital Campaign and Analytics Specialist

United States

Contract

Remote

Mid Level

$34/hr - $34/hr

3+ years exp

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AdvertisingMarketing

Growth Opportunities

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Responsibilities

Manage and optimize PPC and PPL campaigns across various products and categories to maximize ROI

Monitor campaign performance, analyze data, and adjust strategies to improve effectiveness

Collaborate with marketing teams and BDRs to align campaigns with overall marketing goals

Oversee and coordinate updates to peer review platforms such as G2, TrustRadius, Gartner Digital Markets, and Gartner Peer Insights

Work closely with Product Marketing Managers and Content teams to gather necessary content for profile updates and campaigns

Ensure timely and accurate updates to maintain the company's presence and ranking on these platforms

Collect and analyze data to demonstrate the performance and value of marketing campaigns

Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders

Use analytical tools to track key metrics and identify trends

Collaborate with the AR team to align marketing activities with analyst relations strategies

Facilitate communication and coordination between marketing and AR teams to ensure cohesive efforts

Support AR initiatives by providing relevant data and insights from marketing campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing experienceGoogle AnalyticsAdobe AnalyticsPPC campaignsPPL campaignsPeer review sitesMicrosoft Office SuiteData interpretation