Radiant Digital · 5 hours ago

Yield Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Critical role to increase user LTV (Lifetime Value) : Lead initiatives focused on extending the value of our users by optimizing monetization strategies across platforms.

Responsible for all display monetization : Manage and optimize display ad campaigns across our web properties, ensuring the highest possible returns from ad inventory.

Increase LTV of newsletter subscribers : Implement strategies to monetize our newsletter audience through targeted ads, affiliate offers, and other revenue opportunities.

Monetize our push audience : Develop and execute tactics to increase revenue from our push notification audience, leveraging both direct sales and programmatic advertising.

Assist with capturing email names from organic traffic : Work closely with marketing teams to enhance email list-building efforts, capturing high-quality leads from our organic traffic for future monetization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Web monetizationGoogle Ad ManagerAffiliate marketingA/B testing

Required

3+ years of experience with web monetization: Must have a solid background in optimizing and generating revenue from various digital properties.

Experience trafficking ads, preferably in Google Ad Manager: Proven ability to set up, monitor, and optimize ad campaigns, ensuring maximum profitability and performance.

Experience with affiliate offers and deals: Understanding of affiliate marketing strategies, with the ability to negotiate and manage offers and partnerships that drive revenue growth.

Experience with A/B testing: Skilled in using A/B testing methodologies to optimize ad placements, creative, and user experience, leading to higher conversion rates and revenue.

Creative-driven mindset: Ability to think outside the box and develop innovative monetization strategies that align with our brand and audience.