TopDog Law · 8 hours ago
VP of Performance Marketing
United States
Full-time
Remote
Director/Executive
10+ years exp
Maximize your interview chancesLaw Practice
U.S. Citizen Only
Hiring Manager
Shawna (Rubeck) Lake, SPHR, SHRM-SCP
Insider Connection @TopDog Law
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Responsibilities
Own the Playbook: Lead the strategy, execution, and optimization of Meta campaigns, ensuring maximum ROI and achieving cost-per-acquisition (CPA) targets.
Scale Big: Drive $30MM+ in annual ad spend across multiple states, legal case types, and platforms, including Google, TikTok, and YouTube.
Optimize Performance: Analyze campaign performance, conduct A/B testing, and use advanced tools like Meta Ads Manager and Conversion API (CAPI) to refine targeting and bidding strategies.
Shape the Funnel: Work closely with the executive team to optimize the client acquisition funnel and improve lead conversion rates.
Innovate Continuously: Identify and test new ad formats, tools, and audience segments to stay ahead of industry trends.
Be Hands-On: While this is a strategic role, you’ll also dive into campaign details, ensuring excellence at every level.
Qualification
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Required
10+ years in performance marketing with a proven track record of managing high-budget campaigns, specifically on Meta platforms.
Deep knowledge of Meta Ads Manager, audience segmentation, A/B testing, and scaling campaigns.
Strong analytical skills with a focus on interpreting campaign metrics (CPA, ROAS, CTR) and using data to drive decisions.
Someone who thrives in a high-growth environment and isn’t afraid to take the lead in making big decisions.
A mix of strategic thinking and hands-on execution. You can dream big and then roll up your sleeves to make it happen.
Preferred
Familiarity with other platforms like Google Ads, TikTok, and YouTube
Company
TopDog Law
About the Firm: We are a personal injury law firm based in Philadelphia but helping clients throughout the United States.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alicia M. Kramer
Chief People Officer
Chris Collins, CPA, JD
Chief Revenue Officer (CRO)
Company data provided by crunchbase
