Dynamic Planet · 4 hours ago

Strategic Communications Director

DC-Baltimore Area

Full-time

Remote

Director/Executive

10+ years exp

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Environmental Services

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Responsibilities

Co-develop and execute a strategic communications plan that raises awareness of the initiative with target audiences and demonstrates how marine protected areas (MPAs) are beneficial to coastal communities.

Coordinate with leadership and communications teams in each country to both identify key levers and influencers at various levels of the country (e.g., stakeholder power map) and then execute targeted, regional communications campaigns (including earned media, social media, messaging, donor communications, and stakeholder engagement). Ensure in-country strategies have global cohesion, standardized branding, and clear deliverables.

Work collaboratively across key partner organizations to ensure alignment and coordination including web strategy and content, social media engagement, executive communications, and fundraising communications. Ensure communications strategies appropriately recognize the campaign funders and partners. Coordinate with founding partners, in-country partners, and key stakeholders (government, business, and community media) to elevate campaign goals in key moments.

Create and manage strategic communications calendar against a campaign political calendar and regularly track key related communications activities of approximately 10 priority countries.

Direct and oversee the management of a consistent messaging platform, including the development of messaging toolkits to ensure the campaign team and community of ambassadors, stakeholders, and collaborators are well equipped to deliver on the campaign’s impact messaging.

Develop and refine messaging for campaign that articulates vision, successes, and overall narrative, including underpinning science, impact metrics, and anecdotes, as well as proof points for strategies, tools and collaborations embraced by in-country partners and MPA managers that are helping inspire and fulfill 30x30.

Lead new website development for campaign with integration of partners, resources, toolkits, and sensitivities to local audiences, including languages (content already in development).

Oversee Digital Marketing Manager for web development and digital marketing materials, including social media.

Ensure alignment between campaign messaging, in-country partners, and local communities.

Ensure campaign communications content has a cohesive style and tone across platforms including social media, web content, and email newsletters.

Lead the development of targeted messaging based on CEO visibility, conferences, campaign’s funders, and in-country partners.

Oversee the drafting and development of media materials, including press releases, press statements, op-eds, talking points, audio-visual materials, compelling stories, and memos related to programmatic priorities.

Direct and oversee the work of a PR agency and outside vendors providing communications support to execute an earned media strategy that includes high-quality placements with international and regional media outlets to raise awareness of campaign.

Work with PR agency to cultivate and maintain relationships with journalists in international and regional media outlets – including those outlets focused on conservation, environment, fishing, tourism, diving, sailing and other coastal activities – to secure earned media opportunities.

Act as spokesperson and representative for the initiative in media and public-facing events and engagements, as appropriate.

Qualification

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Strategic communicationsCampaign managementMedia outreachDigital marketingContent developmentStakeholder engagementCommunity-oriented campaignsMedia relationshipsNatural resources knowledgeVirtual teamworkInterest in conservation

Required

Proven ability to deliver a global, community-oriented communications campaign.

10+ years of experience, including designing and implementing strategic communications plans and targeted communications campaigns.

Deep knowledge of best practices in strategic communications.

Excellent writing and verbal communication skills in English – other languages are a bonus.

Experience in understanding the complexities of communications in the natural resources/conservation sector, between levels of government, policy, business, and community audiences.

Preferably established media relationships at local, national, and international media outlets covering conservation, the environment, and/ or public policy.