The Hershey Company · 6 hours ago
Senior Associate Manager, Online Merchandising Target
Hershey, PA
Full-time
Remote
Entry, Mid, Senior Level
4+ years exp
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Responsibilities
Owns paid search strategy and plans and is the paid search expert as a part of the Holistic media planning for the accounts in his/her portfolio.
Collaborates with Associate Manager of Paid Search to execute strategy with agency. Leverages learnings through agile process to optimize strategy to continue to optimize ROI.
Owns the planning and execution of each account’s digital shelf merchandising / paid search / content and product optimization.
Partner cross functionally with Sales, Omni Marketing Lead, Media, Category Management, Digital Capabilities, Brand/Season, and other cross functional teams to build data and insights led commercial plans
Co-owns with Content team content being syndicated appropriately for each retailer and conducts audits to determine gaps to optimize PDPs.
Uses available data & insights (Sales, Market Share, Digital Shelf, Keyword Insights, Online Traffic Data, Display and Search Campaign Results Etc.to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization (i.e. inputs to MMM).
Partners with Target Site Merch and Search Teams to drive Hershey visibility across digital touchpoints (keywords, landing pages, category pages etc.)
Closely collaborates with IS, Omni Marketing, Insights and Brand teams to leverage mobile/digital technology expertise, available digital assets and learnings in executing the Digital plan.
Co-owns Omni planning with broader sales team and owning strategy to support the business – line reviews, business performance, recommendations
Forecasts digital portion of the business on a monthly and annual basis to inform total Digital Commerce forecast and building blocks
Partners with Omni Marketing Manager on Annual/Quarterly planning (AOP)
Owns DCAL (e.g. Digital Catalog) in close partnership with Sales team
Supports negotiation, strategy, and delivery of JBP with Roundel
Qualification
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Required
Paid Media & Digital Commerce experience.
Knowledge of SEO, Digital merchandising and digital marketing required.
Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
Ability to work effectively in a matrix environment.
Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
Excellent communication skills, including strong oral and presentation skills.
Aptitude for problem solving/quick learning.
Positive attitude and high level of energy.
BA/BS in business, marketing, data, or comparable field degree; MBA not required.
4+ years of experience managing digital marketing or Digital Commerce business.
Company
The Hershey Company
The Hershey Company is a global confectionery that provides chocolates, sweets, mints, and other snacks around the world.
10,001+ employees
H1B Sponsorship
The Hershey Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (8)
2022 (6)
2021 (4)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$750M2023-05-01Post Ipo Debt· $750M
1978-01-13IPO· undefined
Leadership Team
Michele G. Buck
President and Chief Executive Officer
Deepak Bhatia
Chief Technology Officer
Recent News
2024-11-08
PR Newswire
2024-11-07
Company data provided by crunchbase
