Seed Health · 12 hours ago

Director, Growth Creative Strategy

United States

Full-time

Remote

Director/Executive

$170K/yr - $190K/yr

8+ years exp

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Responsibilities

Develop and lead innovative and effective creative strategies to drive growth across all channels, specifically across digital and offline channels (e.g., Meta, TV, Influencer, Podcast, etc).

Build and drive quarterly creative strategy plans that adapt to the company goals, stage, and lifecycle of the business, bringing in compelling data points and insights that continue to enhance the approach to growth creative strategies.

Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.

Implement and lead the build-measure-learn methodology to continuously improve growth initiatives.

Conduct experiments to test hypotheses and use data to drive decision-making.

Analyze results and iterate on strategies to achieve optimal outcomes.

Collaborate with cross-functional teams (product marketing, brand, creative, product, and data) to integrate opportunistic creative strategies into growth initiatives.

Establish clear and measurable KPIs to benchmark the success of creative growth strategies.

Regularly report on performance metrics to leadership and larger cross-functional teams, providing insights and recommendations for improvement in a clear and concise manner.

Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.

Lead, mentor, and develop a high-performing creative strategy team.

Promote a culture of creativity, innovation, and continuous improvement.

Qualification

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Growth marketing leadershipCreative strategy developmentData-driven decision-makingBuild-measure-learn methodologyData visualization toolsCreative strategies for TVTeam managementCollaboration skillsProject management

Required

8+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company

Proven track record of developing and executing successful creative and messaging strategies that drive growth.

Experience with growth marketing frameworks, especially the build-measure-learn methodology.

Ability to think creatively and strategically, with a strong understanding of how to leverage creative content to drive business growth.

Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions.

Deep understanding of our core customers, what performs and what does not, and an ongoing push to unlock new audiences via paid channels in partnership with product marketing and growth marketing.

Demonstrated leadership abilities, including experience in building, managing, and mentoring high-performing teams.

Exceptional written and verbal communication skills, with the ability to effectively present to and influence stakeholders at all levels.

Strong collaboration skills with experience working across various functions (e.g., marketing, product, engineering, data) to drive incremental performance across channels

Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time.

Proficiency in using data visualization tools (e.g., Tableau, Power BI) to present insights and recommendations.

Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space.

Experience driving innovative and effective creative strategies for TV as a growth channel.