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Arnata · 2 years ago

Growth Marketing and Demand Generation Lead

San Francisco, CA

Full-time

Onsite

Senior Level

$70K/yr - $120K/yr

5+ years exp

Zerobroker is a broker-free shipping platform aimed at transforming the US trucking industry. They are seeking an experienced Growth Marketing and Demand Generation Lead to establish their brand, develop go-to-market strategies, and analyze campaign performance, while driving top-of-funnel traffic and improving down-funnel conversion in their B2B marketplace.

AppsArtificial Intelligence (AI)E-CommerceGenerative AIInformation TechnologyLogisticsShippingSoftwareSupply Chain ManagementTransportation

Responsibilities

Lead all growth marketing and demand generation efforts, including development and execution of strategy to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline to exceed company targets

Planning, executing, evaluating, and optimizing marketing campaigns

Enabling Sales with materials (content, playbooks, email language)

Understand and implement best practices to develop and execute our inbound lead generation

Lead, manage and execute SEO strategy, with thee ability to use AI and data automation

Define lead quality, optimize marketing processes, and implement best practices to improve conversions and deliver smoother marketing and sales handoffs

Balance lead volume and quality to achieve return on marketing spend and meet budget

Form a tight partnership with Sales to meet/exceed sales goals

Qualification

Growth MarketingDemand GenerationB2B MarketingSEO StrategyHTML/CSS/JSMarketing AutomationDigital AnalyticsTransportation/Logistics KnowledgeFast-paced Startup Experience

Required

5-10 years experience in Growth Marketing/digital analytics in fast pace startups

5-10 years in planning and executing growth strategies in the B2B space (B2B or B2C marketplace preferred)

Strong web skills and are comfortable using HTML/CSS/JS or low/no-code tools

Advanced in marketing automation platforms and consistently demonstrate creative thinking with full-funnel marketing initiatives (acquisition, activation, retention, referral and revenue)

Work well across departments and stakeholders and possess excellent written and verbal communication skills

Experience in a high-growth startup with the ability to wear multiple hats

Bachelor's degree

Solutions-oriented and have a passion for the transportation/logistics space