RethinkFirst · 5 hours ago
Digital Marketing Manager
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Responsibilities
Work on strategic projects to support business transformation, enhance current and build new digital capabilities, elevate efficiencies across marketing processes and execute core digital marketing activities
Collaborate with various teams to ensure smooth operations that adapt to the organization's growing needs
Become a trusted expert on internal systems, their functionality and integration points across our digital marketing needs
Implement and manage global policies and processes to ensure efficient cross-departmental functioning.
Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals in delivery of marketing objectives
Develops the digital marketing strategy across all product lines, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
Designs, builds, and maintains our social media accounts, both organic and paid social activities
Evaluate the performance of all digital marketing campaigns across all digital channels
Identify patterns and optimize spend and performance based on the insights, to drive growth strategies through digital marketing
Collaborates with internal teams to create landing pages and optimize digital marketing growth to drive increased conversions and demand funnels
Be a creative visionary, driving progressive digital campaigns and inspiring innovation
Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs.
Existing relationships with digital platforms & online partners and brands are a plus.
Collaborates with business and marketing leaders to ensure that digital and social marketing activities support business requirements and needs
Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements
Participates in special projects and performs other duties as assigned.
Qualification
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Required
5+ years of experience in digital marketing, digital acquisitions, SEM, SEO, ABM or digital program management with hands on exposure to measurement and optimization
Bachelor’s degree in business, marketing, journalism or similar discipline
Must be able to work in a fast-paced environment and matrixed organizational structure
Program and project management skills are a must
Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts to simple
Experience working with stakeholders at all levels within a company
Empathy for business partners and a commitment to helping them achieve their goals
Proven track record of managing paid social media platforms, running influencer programs and digital campaigns; knowledge of Sprout Social, Hootsuite required
Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions
A collaborative problem solver who can get in the weeds to understand stakeholders needs and deliver solutions
Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
Must be flexible and adaptable; no task is too small
Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize
Exceptional writing, editing and proofreading skills
Preferred
Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs
Existing relationships with digital platforms & online partners and brands are a plus
Company
RethinkFirst
RethinkFirst is a provider of Analysis-based treatment tools for the growing population affected by autism spectrum disorders.
Funding
Current Stage
Growth StageTotal Funding
$12.41M2020-08-11Private Equity· undefined
2014-08-18Series C· $10M
2011-04-01Series B· undefined
Recent News
2024-02-19
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