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Company

Valant · 6 hours ago

Senior Demand Generation Manager

Seattle, WA

Full-time

Remote

Senior Level

$140K/yr - $170K/yr

5+ years exp

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ElectronicsHealth Care

Diversity & Inclusion

No H1B

U.S. Citizen Only

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Responsibilities

Build and execute the demand generation strategy for Valant to drive qualified leads and pipeline growth

Collaborate with cross-functional marketing team and external resources to create and optimize multi-channel marketing campaigns across various channels, including email, social media, digital marketing, content marketing, events, webinars, and more

Develop and oversee the execution of an effective content strategy for every stage in the buyer journey, leveraging your deep understanding of the industry along with Valant's target audience, their pain points, and the solutions they seek

Launch and optimize data-informed email drip campaigns, including developing the content, setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results

Analyze and report on campaign performance, identifying areas for improvement and implementing data-driven optimizations

Manage the demand generation budget and allocate resources to effectively maximize ROI

Serve as the demand generation subject matter expert, continually deepening functional expertise and staying informed of trends, emerging technologies, and best practices to ensure we are using the best tools and tactics to improve results and drive innovation

Align with marketing, sales, and product leadership to ensure demand generation campaigns reflect current business priorities, brand positioning, messaging strategies, and goals

Work closely with sales teams to ensure alignment on lead quality and follow-up processes

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategyB2B SaaS ExperienceDigital MarketingMarketing Automation PlatformsEmail Marketing Best PracticesData AnalysisContent StrategyMarketoProject Management

Required

5+ years experience in a senior marketing demand generation role, preferably in B2B SaaS industry

Proven success increasing top-of-funnel volume and pipeline conversion rates through deployment of various marketing channels

Strong leadership skills with experience managing direct and indirect resources

In-depth understanding of SaaS go-to-market motions

Strategic thinker with the ability to translate vision into actionable marketing plans

Proficiency in digital marketing, demand generation, and marketing automation platforms

Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, sender score, deliverability, data segmentation, dynamic content, etc.)

Solid quantitative, analytical, and problem-solving skills; Comfortable with data analysis and able to use data to make recommendations and drive decisions

Exceptional written and oral communication skills, with strong attention to detail and copy proofing

Excellent project management skills to manage multiple initiatives and stakeholders

Ability to work independently; Takes initiative to get things done; Enjoys having direct accountability for results

Learns quickly when facing new problems, enjoys challenges and finding solutions, seizes opportunity

Experience effectively leveraging marketing automation platform (preferably Marketo) for the creation and sending of batch email and nurture paths, email delivery forms, landing pages, database segmentation, and management