HammerTech · 4 hours ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Strategy; in partnership with sales, define target account lists, create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1, 1: few and one: many initiatives to help achieve sales revenue goals in the North American market

GTM; for events and target accounts - research organizations, buyers and influencers to work with the marketing team to deliver targeted events including customized collateral to support the sales teams across the entire sales cycle

Events; plan and execute small scale events (lunch learns, breakfast meetings or webinars) for targeted accounts. Research, secure sponsorships and manage our presence at major annual national as well as regional tradeshows to build relationships with key industry organizations. Partner with internal stakeholders to identify speakers, develop speaking abstracts and deck briefs with input from subject matter experts including preparation and de-brief meetings

BD; advise on event audiences and partner with RevOps and Sales to develop pre-event outreach lists and outreach tactics that drive attendance and build strong relationships

Campaigns; Create customized marketing content and messaging for various platforms, such as email campaigns, webinars, events, and digital advertising

Sales Support; develop strong relationships with account teams, customers and industry organizations. Act as the link between the sales team and marketing, ensuring materials meet brand requirements and messaging is consistent

ROI; measure and report on the impact of marketing campaigns to support overall account and business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field MarketingB2B MarketingAccount Based MarketingEvent PlanningSalesforceHubSpotData AnalysisProject ManagementRelationship Building

Required

You have a minimum of 5 years' experience in events and community experiences

You have strong project management skills and have owned B2B field marketing events like tradeshows, proprietary and virtual events which includes lead follow-up, sales enablement, booth design and build, full lifecycle

Building relationships is your natural state – this role is the face of events and build relationships with customers to turn prospects into HammerTech advocates

Energetic approach to collaboration that will drive proactive partnerships across marketing, customer experience, sales and partnerships

Experience with Account Based Marketing strategies and tactics that help penetrate key accounts and build strong relationships with buying groups

Marketing Automation and CRM experience required such as Salesforce and HubSpot

Ability to apply analyze quantitative and qualitative data to measure performance and take a data-driven approach to improving the impact of our field and ABM marketing efforts

Excellent communication skills including written like copywriting, verbal and presentation

You’re open to travel about once per month across the USA to support teams at events and tradeshows (up to twice per month seasonally)