Digital Analyst @ CDK Global | Jobright.ai
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CDK Global · 7 hours ago

Digital Analyst

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AutomotiveDigital Marketing
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Responsibilities

Work closely with product and engineering teams to design and implement digital solutions that enhance our understanding of user engagement and behavior.
QA and troubleshoot tracking issues, ensuring the accuracy and reliability of our data collection processes.
Create and manage comprehensive event tracking plans, along with detailed documentation.
Promote a data-driven culture within the organization, advocating for best practices in analytics and data usage.
Develop and maintain dashboards and reports to monitor performance metrics and key performance indicators (KPIs), enabling ongoing optimization of our digital initiatives.
Clearly communicate findings and actionable insights to both technical and non-technical stakeholders, ensuring understanding and facilitating informed decision-making.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AnalyticsAmplitudeLookerTableauPower BIGoogle Tag ManagerSQL

Required

Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in digital analytics, marketing analytics, or a similar role.
Proficiency in analytics tools (e.g., Google Analytics, Amplitude) and data visualization software (e.g., Looker, Tableau, Power BI).
Experience with analytics implementations and tag management systems (e.g., Google Tag Manager)
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent communication and presentation skills, with the ability to convey complex data in a clear and actionable manner.

Preferred

Knowledge of SQL and experience with data manipulation is a plus.

Benefits

Medical, dental, and vision benefits
Paid Time Off (PTO)
401K Matching Program
Tuition Reimbursement

Company

CDK Global

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CDK Global is an automotive retail company that offers integrated data and technology solutions for dealers and auto manufacturers.

Funding

Current Stage
Public Company
Total Funding
$94.96M
Key Investors
Marble Arch Investments
2022-04-07Acquired· undefined
2016-09-11Post Ipo Equity· $94.96M
2014-10-01IPO· undefined

Leadership Team

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Alex Choy
EVP and CTO
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Barb Edson
SVP - Chief Marketing Officer CDK Global
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Company data provided by crunchbase
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