Jiffy.com · 8 hours ago

Head of Performance Marketing

United States

Full-time

Remote

Director/Executive

5+ years exp

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ApparelE-Commerce

Comp. & Benefits

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Responsibilities

Work closely with General Managers to understand market trends, customer behaviors and competitive landscapes

Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc

Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights

Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency

Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation

Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc

Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets

Continuously evaluate and adopt the latest marketing technologies, trends and best practices to stay ahead in the competitive landscape

Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Acquisition MarketingData AnalysisGoogle AnalyticsSQLExcelDashboard BuildingProgrammatic AdvertisingEmail MarketingCustomer SegmentationMarketing TechnologiesA/B TestingMixpanelHotjarCustomer.ioMailChimpHubSpotGrowth Hacking

Required

Bachelor's degree in Economics, Marketing, or a related field

5-8 years in acquisition marketing with a proven track record of driving measurable growth through data-driven strategies

Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus

Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions

Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning

Desire to work in a fast-paced, highly ambiguous entrepreneurial culture

A high level of integrity and accountability, with a commitment to excellence in all deliverables

Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers)

Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot