200+ applicants

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Company

Outschool · 4 days ago

Performance Marketing Lead

United States

Full-time

Remote

Senior Level

$180K/yr - $226K/yr

5+ years exp

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ChildrenE-Learning

Growth Opportunities

No H1B

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Responsibilities

Develop and execute a comprehensive performance marketing strategy, with initial focus on building a robust testing roadmap across both existing and emerging channels

Partner with cross-functional stakeholders (product, creative, and data) to align acquisition efforts with company goals and product initiatives

Own and manage the paid marketing budget, ensuring efficient allocation and strong return on investment while scaling new channels to meaningful contribution levels

Drive strategy and execution across existing channels (Meta, Google) and emerging platforms (TikTok, influencer, podcast), with demonstrated improvement in core metrics within first 6 months

Develop and manage the channel testing roadmap, maintaining strict CAC and payback targets while successfully launching at least two new channels in first 6 months

Lead performance marketing forecasting, goal-setting, and KPI reporting to guide strategic decisions

Partner with the Creative team to develop and execute a performance-focused creative testing roadmap, establishing a regular testing cadence within first quarter

Integrate customer insights and performance data to inform creative strategy

Drive continuous improvement in creative performance through systematic testing and iteration

Collaborate with Growth Product teams to optimize conversion rates, landing pages, and viral loops

Implement enhanced measurement frameworks to improve channel attribution and decision-making

Monitor and report on key metrics including CAC, ROAS, and channel performance

Contribute to team process improvements and best practices

Share insights and learnings across the broader marketing organization

Foster a culture of testing, learning, and continuous improvement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingMeta AdvertisingGoogle AdvertisingTikTok MarketingInfluencer MarketingPodcast MarketingData AnalysisMarketing Analytics ToolsBudget ManagementStakeholder ManagementTesting MethodologyCross-functional Collaboration

Required

5+ years of performance marketing experience, with proven success in consumer products

Deep expertise in Meta and Google advertising platforms, with experience scaling campaigns effectively

Track record of testing and scaling emerging channels (TikTok, influencer, podcast)

Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms

Experience managing significant marketing budgets while maintaining efficiency metrics

Strategic mindset balanced with hands-on execution capabilities

Excellence in cross-functional collaboration and stakeholder management

Data-driven approach to decision making with strong testing methodology

Benefits

Competitive salaries, stock options, and investment plans that make saving for retirement easier.

Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families.

PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.

With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.

Annual budgets to self-direct our professional development as well as DEI learning.

There’s also a budget for employees’ learners to take classes on Outschool!

Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.