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Company

RethinkFirst · 6 hours ago

Digital Marketing Manager

Atlanta, GA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Work on strategic projects to support business transformation, enhance current and build new digital capabilities, elevate efficiencies across marketing processes and execute core digital marketing activities

Collaborate with various teams to ensure smooth operations that adapt to the organization's growing needs

Become a trusted expert on internal systems, their functionality and integration points across our digital marketing needs

Implement and manage global policies and processes to ensure efficient cross-departmental functioning

Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals in delivery of marketing objectives

Develops the digital marketing strategy across all product lines, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition

Designs, builds, and maintains our social media accounts, both organic and paid social activities

Evaluate the performance of all digital marketing campaigns across all digital channels

Identify patterns and optimize spend and performance based on the insights, to drive growth strategies through digital marketing

Collaborates with internal teams to create landing pages and optimize digital marketing growth to drive increased conversions and demand funnels

Be a creative visionary, driving progressive digital campaigns and inspiring innovation

Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs

Existing relationships with digital platforms & online partners and brands are a plus

Collaborates with business and marketing leaders to ensure that digital and social marketing activities support business requirements and needs

Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements

Participates in special projects and performs other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSEMSEOABMDigital Program ManagementOptimizationProgram ManagementPaid Social MediaSprout SocialHootsuiteProject ManagementEditing SkillsProofreading Skills

Required

5+ years of experience in digital marketing, digital acquisitions, SEM, SEO, ABM or digital program management with hands on exposure to measurement and optimization

Bachelor’s degree in business, marketing, journalism or similar discipline

Must be able to work in a fast-paced environment and matrixed organizational structure

Program and project management skills are a must

Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts to simple

Experience working with stakeholders at all levels within a company

Empathy for business partners and a commitment to helping them achieve their goals

Proven track record of managing paid social media platforms, running influencer programs and digital campaigns; knowledge of Sprout Social, Hootsuite required

Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions

A collaborative problem solver who can get in the weeds to understand stakeholders needs and deliver solutions

Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results

Must be flexible and adaptable; no task is too small

Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize

Exceptional writing, editing and proofreading skills