CoreLogic · 9 hours ago

Junior Product Marketing Manager, Restoration

United States

Full-time

Remote

Entry Level

$64K/yr - $70K/yr

2+ years exp

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Responsibilities

Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps.

Create clear, compelling, and differentiated product positioning and messaging that resonates "storytelling" with target audiences. Ensure consistency across all marketing and sales materials.

Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features.

Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as HubSpot, Salesforce etc.

Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.

Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy.

Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics.

Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.

Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally.

Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategyContent CreationDigital Marketing ToolsCRM PlatformsMarket ResearchCompetitive AnalysisStakeholder ManagementAgile Product Management CertificationPragmatic Marketing CertificationInsurance UnderwritingRestoration ContractingTechnology Workflow PlatformsStrategic ThinkingCross-Functional CollaborationProject Management

Required

Bachelor’s degree in Marketing, Business, or a related field.

2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns.

Strong strategic thinking and ability to analyze market data and customer insights.

Excellent written and verbal communication skills with the ability to craft clear and persuasive messaging.

Experience with content creation and campaign management.

Experience with product launches and lifecycle marketing.

Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment.

Expertise with digital marketing tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics software (e.g., Google Analytics).

Passion for technology/products and a deep understanding of market trends and customer needs.

Creativity, adaptability, and stakeholder management skills.