Soothing Home · 1 day ago

Head of Conversion rate Optimization

United States

Full-time

Remote

Mid, Senior Level

$7,500/mo - $10,000/mo

3+ years exp

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Retail Furniture and Home Furnishings

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Responsibilities

Lead CRO Strategy

• Develop and execute a comprehensive CRO strategy to optimize user journeys and maximize revenue.

• Analyze user behavior, conversion metrics, and website performance to identify areas of improvement.

• Create, implement, and manage A/B and multivariate tests to measure the impact of changes.

Develop Innovative CRO Ideas

• Proactively generate innovative, out-of-the-box ideas to improve conversion rates and drive revenue forward.

• Explore advanced personalization techniques, dynamic content, and behavioral triggers to improve user engagement.

• Partner with the marketing and product teams to align optimization efforts with business goals.

Manage Cross-Functional Teams

• Lead and collaborate with designers, developers, and copywriters to implement CRO strategies effectively.

• Coordinate with media buying and creative teams to align CRO efforts with ad campaigns and other acquisition strategies.

Stay Ahead of Trends

• Stay updated on CRO best practices, tools, and emerging trends to keep the company at the forefront of innovation.

• Benchmark performance against industry standards and competitors to identify opportunities for growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CROA/B testingFunnel optimizationUser behavior analysisData-driven strategiesPersonalization techniquesDynamic contentBehavioral triggersIndustry benchmarkingCross-functional collaboration