Prelaunch.com · 5 hours ago
Consumer Insights Manager
Wilmington, DE
Full-time
Remote
Mid, Senior Level
5+ years exp
Maximize your interview chancesInformation TechnologyProduct Research
Hiring Manager
Narek Vardanyan
Insider Connection @Prelaunch.com
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Responsibilities
Develop Customized Research Plans
Design and execute quantitative and qualitative research studies tailored to product validation, utilizing the full capabilities of the Prelaunch platform.
Create surveys, A/B tests, and other research methodologies suited for innovative products using our platform tools.
Identify and implement the most effective research methodologies to meet specific client objectives and product types.
Continuously refine research approaches based on platform capabilities and emerging industry best practices.
Analyze consumer engagement and feedback collected through the Prelaunch platform.
Leverage platform analytics to uncover trends, preferences, and potential market barriers for pre-launch products.
Apply statistical analysis and data modeling to interpret complex data sets.
Use data visualization tools to present findings in an accessible and impactful manner.
Translate data findings into clear, strategic insights that inform product development and marketing strategies.
Provide recommendations to clients on optimizing product features, messaging, and positioning based on consumer feedback.
Prepare detailed reports and presentations for internal teams and enterprise clients.
Highlight key insights, trends, and actionable items clearly and concisely.
Suggest improvements to methodologies and platform analytics.
Work directly with enterprise clients to understand their specific needs and objectives.
Guide clients through the Prelaunch platform, demonstrating how to leverage consumer insights effectively.
Act as a strategic partner to clients, offering expertise on market trends and consumer behaviors related to their products.
Provide ongoing support and follow-up to ensure client success and satisfaction.
Collaborate with executive, product, marketing, and sales teams to integrate consumer insights into Prelaunch.com's offerings.
Share feedback and insights to enhance platform features and user experience.
Participate in brainstorming sessions to develop new features or services that enhance our value proposition.
Explore and implement new research techniques and technologies to improve data collection and analysis.
Provide feedback on platform tools to drive enhancements that benefit the research process.
Stay current with advancements in consumer insights methodologies, generative AI, and advanced tools.
Qualification
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Required
Bachelor's degree in Market Research, Marketing, Psychology, Sociology, Business Administration, or a related field.
Minimum of 5 years of experience in consumer insights or market research.
Proven experience working with enterprise companies and innovative products.
Demonstrated success in designing and implementing research projects for innovative product validation and market entry.
Strong proficiency in both quantitative and qualitative research methods.
Experience with statistical software and data visualization tools.
Excellent written and verbal communication skills, with the ability to present complex data and stories.
Experience presenting to and collaborating with enterprise-level stakeholders.
Familiarity with online research platforms and tools.
Exceptional organizational skills with the ability to manage multiple projects and deadlines.
Detail-oriented with a commitment to delivering high-quality work.
Willingness to experiment with new methodologies that haven’t been implemented or tested before.
Preferred
Master's degree
Benefits
Opportunities for learning and career advancement.
Access to industry conferences and training programs.
Collaborative and inclusive company culture.
Company
Prelaunch.com
Prelaunch.com is a product market validation platform that helps creators understand the potential demand of their products.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1.5MKey Investors
BigStory VC
2023-01-10Seed· $1.5M
Leadership Team
Narek Vardanyan
Co-founder, CEO
Company data provided by crunchbase
