Sift · 17 hours ago

Technical Product Marketer

California, United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Machine LearningSoftware

Hiring Manager

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Responsibilities

Be the owner for product and feature release and the development of internal and external supporting materials

Develop technical content including product blog posts and educational materials for a highly technical audience

Define and develop the positioning of our products and features and the customer value we provide

Understand the competitive landscape and create supporting sales assets

Create product education plan and the necessary sales assets to effectively train and support account executives on when and how to best use assets

Provide input to pricing and packaging strategies

Lead cross functional product and feature launch meetings and manage external GTM initiatives, tasks and execution cross functionally

Keep product marketing materials and product web pages up to date

Deeply understand and document our audience and buyers and provide feedback to product and engineering teams

Run market research studies to better understand our customers’ challenges and partner with product on focus groups for feature feedback

Create product content for training, web, landing pages, videos, demos, sales decks, customer assets, campaigns

Step in to support additional marketing responsibilities and develop the marketing culture as we build out the team

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B SaaSTechnical Product UnderstandingMarket ResearchSales TrainingProject ManagementAI Utilization

Required

You’ve developed your Product Marketing skills for at least 5 years in enterprise B2B SaaS and have been held accountable for pipeline results

Your expertise lies in deeply understanding technical products and translating features into customer value

You’ve worked hand-in-hand with product and engineering teams to create product and marketing materials and have experience training sales on new features

You're the go-to person for insightful product market research, leveraging your expertise to provide invaluable support to the product and engineering teams

You’ve embraced AI as a tool to accelerate and improve outcomes vs. do the job for you

You excel in environments where agility and adaptability are key, bringing your project management prowess to the table to develop efficient processes that set the foundation for success in early-stage companies

You thrive in collaborative environments, forging strong relationships across teams

Your ability to convey complex ideas with clarity and impact is second to none.