Tech Talent Consulting (TTC Group) · 3 days ago
Adobe Campaign with AJO
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Responsibilities
Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives
Create, maintain and disseminate detailed solution documentation and campaign plans
Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds
Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
Provide support to senior team members throughout Marketing Technology discovery and road mapping engagements, as needed
Provide support to Campaign Operations team for ongoing campaign development, as needed
Qualification
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Required
Knowledge of varying industry trends, campaign management best practices and marketing technologies
Desire to continually learn, improve and apply subject matter expertise to individual client needs
Excellent verbal and written communication skills
Ability to break down complex processes and methodologies into easily digestible explanations for clients and internal teams
Detail-oriented and highly organized
Independent self-starter
Lead discovery efforts to gather necessary information from clients and internal team members
Develop deep knowledge of each client's business and available data
Create, maintain and disseminate detailed solution documentation and campaign plans
Provide solution requirements consultation to engineering and development teams
Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds
Initiate new platform and campaign change controls and manage through to completion
Work closely with project management team to manage workflow and deadlines
Serve as day-to-day Marketing Technology point of contact for internal and client teams
Provide support to senior team members throughout Marketing Technology discovery and road mapping engagements
Provide support to Campaign Operations team for ongoing campaign development
Preferred
Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience
3-5 years experience in a Marketing-related role working with campaign management solutions
Agency experience preferred, with 2+ years experience in a client-facing role
Strong interpersonal skills, including email, phone and meeting-related communications
Experience working with teams that have executed digital marketing strategies, testing and deployment
Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
Experience documenting complex campaign requirements for internal and external stakeholders
Experience and diligence with Quality Assurance and testing in a campaign setting
Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions
Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management
Familiarity with SQL, JavaScript, XML and/or HTML
Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications
Company
Tech Talent Consulting (TTC Group)
Our Vision is to be the world’s go-to Salesforce partner and the number one partner in bringing diverse talent to the ecosystem.
Funding
Current Stage
Early StageCompany data provided by crunchbase