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Company

Directive · 6 hours ago

Conversion Optimization Analyst (Remote US)

Atlanta, GA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Own, lead and execute high-impact CRO strategies, bridging data insights with creative solutions to drive measurable improvements in our clients' conversion rates

Design and implement CRO strategies for diverse clients, tailoring initiatives to drive results aligned with their business goals

Lead and run the day-to-day CRO strategy for multiple client accounts, overseeing end-to-end experimentation for A/B and multivariate testing and behavior analysis, using supportive research to explore and validate hypotheses

Serve as a strategic partner, providing advanced guidance on CRO methodologies and tools, particularly for clients new to CRO

Conduct CRO audits to assess clients’ strengths and weaknesses, providing solid, persuasive advice and concrete plans on how and where to improve conversions

Establish KPIs for conversion rate optimization and create robust A/B testing roadmaps for CRO for advertising (Digital Campaigns, Ad sets, Landing Pages) and CRO for websites (user-experience, journey mapping, increasing demos held and form fills)

Make sound CRO recommendations while weighing client appetite for risk, technical limitations and CRO maturity

Collaborate with other service lines to identify CRO opportunities and contribute to client pitches. This includes supporting and building slides for pitch decks and presenting strategies and impact to potential clients with confidence and clarity

Drive cross-sells, upsells and referrals via client relationships and professional network while working in-tandem with Paid Media, SEO/Content, Video, MOps and Startup teams to bring CRO strategy into the full service client mix

Travel to visit clients approximately once per year, per client or as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRO StrategyA/B TestingMultivariate TestingData AnalysisClient ManagementDigital MarketingFigmaAdobe Creative SuiteUnbounceWebflowGoogle OptimizeOptimizelyVWOAdobe TargetConvert.comHotjarFullstoryAdobe AnalyticsCrazyLooker StudioConversion Rate Optimization

Required

5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus)

Ability to develop strategies to enhance a client’s CRO, by understanding their business, their traffic, and their overall marketing goals.

Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives with measurable conversion improvements

Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships and guiding clients through impactful CRO programs

Knowledge and experience with design-related softwares including, but not limited to Figma, Adobe Creative Suite, Unbounce, Webflow

Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools (e.g., Google Optimize, Optimizely, VWO, Adobe Target, Convert.com), research tools (e.g., Hotjar, Fullstory), web analytics (GA4, Adobe Analytics), heat mapping (Crazy Egg) and reporting and dashboarding (Looker Studio) to make data-driven decisions and optimize campaign performance

Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy, audits, and data/traffic analysis and communicating complex findings into clear, data-driven narratives

Active participant in CRO thought leadership, conferences, and networking events, staying up-to-date on innovations and best practices in CRO and digital optimization

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time