Cold Chain Technologies · 5 hours ago
Director Global Marketing Communications
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Packaging ServicesPharmaceutical
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Responsibilities
Develop and execute global PR strategies to position the company as a thought leader in the industry.
Foster relationships with industry media, and key influencers to secure coverage and amplify brand recognition.
Manage press releases, media kits, and other PR materials to ensure consistency and alignment with company messaging.
Lead content creation, scheduling, and engagement strategies on LinkedIn to enhance the company’s professional network and reach.
Monitor and analyze performance metrics to refine social media strategies for optimal engagement and ROI.
Oversee website content strategy, design, and development to ensure an engaging user experience and alignment with branding.
Drive search engine optimization (SEO) initiatives to increase web traffic and lead generation.
Collaborate with internal and external teams to ensure timely updates and maintain website functionality.
Utilize tools like HubSpot, Modus, and Spiro to execute campaigns, track performance, and generate actionable insights.
Collaborate with sales teams to ensure alignment between marketing initiatives and business development goals.
Implement automation and analytics tools to enhance marketing efficiency and scalability.
Define and manage the annual global marketing communications plan and budget.
Provide leadership and mentorship to the marketing communications team.
Partner with cross-functional teams (e.g., marketing, commercial, and customer success) to ensure cohesive messaging and alignment with corporate goals.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
8+ years of experience in marketing communications, with a proven track record in B2B marketing.
Strong expertise in PR, social media management (particularly LinkedIn), and website management.
Hands-on experience with marketing and CRM tools such as HubSpot, Modus, and Spiro.
Exceptional written and verbal communication & presentation skills, with the ability to craft compelling messages for diverse audiences.
Strong analytical skills with the ability to translate data into actionable strategies.
Demonstrated ability to lead and inspire teams in a fast-paced, global environment.
Preferred
Knowledge of industry trends and emerging digital marketing technologies.
Experience managing global campaigns across multiple regions and cultures.
Familiarity with content management systems (CMS), graphic design tools, and SEO best practices.
Company
Cold Chain Technologies
CCT is a provider of insulated thermal packaging solutions that protect the integrity of temperature-sensitive products.
Funding
Current Stage
Late StageTotal Funding
unknown2019-07-24Acquired· undefined
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