IPG Mediabrands · 11 hours ago
Senior Associate, Paid Social
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Responsibilities
Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data
Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners
Lead status & reporting calls both internally and with client/social platform partners
Work with associate on development of end of campaign reports and crafting insights which is provided to the client
QA associate work when applicable, including campaign builds, Prisma & other billing related items, reports, etc.
Draft POVs on potential paid social opportunities to pitch to the client
First point of contact for billing needs, including client budgets and reconciling all campaigns to ensure that client receives all planned media and is invoiced/credited properly
Qualification
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Required
Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
Strong working knowledge of Microsoft Office applications, primarily Microsoft Excel and PowerPoint
Strong written and verbal communication skills
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Experience executing paid social media accounts with diverse objectives and budget amounts
KINESSO does not require candidates to have a college degree
Preferred
1 – 2 years of experience in Paid Social
Agency experience preferred
Familiarity with 3rd-party tracking vendors and integrating with social platforms
Understanding of full funnel tactics in paid social from Upper funnel down to direct response strategies and tactics
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days