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Company

SCS · 6 hours ago

Senior Manager, Paid Search

Atlanta, GA

Full-time

Remote

Mid, Senior Level

4+ years exp

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AdvertisingBrand Marketing

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Responsibilities

Owns the day-to-day media management of account and logistics through the entire paid media cycle for our clients

Delivers on client KPIs (e.g. actions/conversions/ROAS), has the ability to make recommendations to clients on website actions to optimize towards

Develop and foster client relationships and manage day to day communication with internal client and management teams

Works in a team setting to develop efficient and effective paid search plans based on a range of client goals

Able to provide keyword projections and estimates using the keyword planner

Regular pacing checks with adjustments to spend and target CPA to improve campaign performance

Bulk ad uploads and scheduling to support client sales and promotional schedules

Monitor competitor activity with auction insights, experience with SEMRush and Similar Web is a plus

Analyze campaign performance & provide optimization recommendations to clients on a consistent basis

Collaborate with the rest of the team to provide thought leadership, solutions and implement process that will help provide efficiencies

Accountable for completion of clients’ requests in a timely manner

Perform other related duties to meet the ongoing needs of the company as requested by media team directors

Qualification

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Google AdsPaid Search mediaGoogle Ads certifiedGoogle Ads EditorGA360/GA4Excel pivot tablesTableauDOMOGoogle Data StudioClient service skills

Required

College degree required, preferably in Marketing

Google Ads certified

Minimum 4 years of Paid Search media experience

A track record of successfully managing campaign execution and reporting for ROAS and sales

Experience with client service – Building relationships, managing day to day conversations, presenting media plans & optimization recommendations

Platforms: Google Ads, Google Ads Editor, GA360/GA4

Strong presenter and communication skills (oral and written) – This is a client facing role

Must be extremely detail oriented, organized and be able to multi-task in a fast-paced environment

Results driven to meet KPIs and goals or have plan to improve performance

Team player, positive attitude, leave your ego at the door

Must be proficient on Excel pivot tables and manage large amounts of data Also, with Keynote and/or PowerPoint to build media recommendations

Strong analytical skills, including ability to identify trends and optimization opportunities from complex raw data sets

Able to take the complex and translate into readily digestible pieces of information for the non-expert digital marketer, with a goal of securing ‘buy in’ on action/next steps

Proven ability to lead multiple projects, prioritize and deliver against changing priorities, multiple stakeholders, and deadlines

Ability to work autonomously, while always keeping directors and stakeholders informed

Must understand the media landscape with a drive keep learning to help bring innovation to our media recommendations

Client service/management skills

Preferred

Knowledge of Tableau, DOMO, Google Data Studio, or other data visualizations and dashboarding tools a plus

Experience with SEMRush and Similar Web is a plus

Company

SCS

We deliver brand excitement by telling inspirational stories, amplifying the moments that energize fans, and generating emotional connections that enhance people’s lives: creating passionate, life-long consumers of our clients’ brands.

Founded in 1985

Irvine, California, USA

51-200 employees