Onebrief · 7 hours ago
Field Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness in the defense technology sector.
Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with company goals and sales targets.
Identify market trends, customer insights, and competitor activities to inform field marketing strategies.
Lead the planning and execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis.
Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments.
Track and measure event success metrics, providing post-event reports and insights to refine future initiatives.
Design and manage field marketing campaigns tailored to target accounts, specific regions, or product lines, ensuring alignment with overarching brand messaging and business goals.
Partner with digital marketing and content teams to develop localized content, promotional assets, and outreach tactics.
Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts.
Develop and deploy sales enablement materials, including pitch decks, solution briefs, customer case studies, and competitive insights, to empower the sales team.
Work closely with sales leadership to support demand generation and pipeline-building activities that align with their goals.
Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement.
Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI).
Qualification
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Required
5-7 years in marketing with a minimum of 2-3 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity.
Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs.
Familiarity with defense technology trends and terminology is highly preferred.
Demonstrated ability to work closely with sales teams to align marketing efforts with business goals.
Proficient in using data analytics to evaluate campaign success and ROI.
Excellent written and verbal communication skills, with the ability to convey complex information concisely.
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
Preferred
Experience with account-based marketing (ABM) and demand generation strategies.
Familiarity with CRM and marketing automation tools, such as Salesforce, HubSpot, or Marketo.
Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes.
Company
Onebrief
Onebrief is a web-based military planning software for rapid decision-making and collaboration.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$37.45MKey Investors
Human Capital
2024-08-21Series B· undefined
2024-04-22Series Unknown· $16M
2022-10-07Series Unknown· $20.95M
Leadership Team
Grant Demaree
CEO and co-founder
Rafa Pereira
Co-founder and CTO
Recent News
SEC
2022-10-13
Company data provided by crunchbase
