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Company

Onebrief · 6 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps.

Leverage insights to inform product positioning, messaging, and go-to-market strategies.

Act as the voice of the customer, championing their needs within product development and marketing teams.

Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market.

Collaborate with product management and sales to define product value propositions and differentiation points.

Ensure consistency and alignment in product messaging across all marketing channels.

Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.

Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.

Develop and manage launch plans, tracking and reporting on key milestones and outcomes.

Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.

Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.

Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.

Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement.

Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences.

Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts.

Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.

Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B TechnologyGo-to-Market StrategiesMarket ResearchSales EnablementCRM PlatformsMarketing AutomationAccount-Based MarketingContent CreationCreative Community Connections

Required

5-7 years of experience in product marketing, with a focus on B2B technology or a related field.

Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.

Ability to gather and interpret market data, transforming insights into actionable strategies.

Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.

Ability to grasp complex technologies and translate them into compelling marketing narratives.

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Preferred

Experience in a technical or government-related industry is a plus.

Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.

Experience with account-based marketing (ABM) and demand generation.

Experience with content creation platforms.

Experience embedded with Product teams.

You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc.

You’re intense about our mission. It’s a core part of who you are.

You’re ambitious. We’re getting bigger. You should too.