Tufin · 7 hours ago

Content Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Develop a content strategy focused on engaging target customers at every stage of the buyer’s journey.

Measure the effectiveness of content marketing efforts through data analysis, dashboard development, and experimentation.

Use advanced SEO tools and strategies (e.g., Google Search Console, Clearscope) to optimize content, drive organic traffic, and improve search engine rankings.

Leverage artificial intelligence (AI) tools and techniques to enhance content workflows, boost production efficiency, and generate new ideas for diverse formats and channels that support the buyer’s journey.

Manage an editorial calendar to ensure timely, consistent publication of high-impact content aligned with product launches, marketing campaigns, and key milestones that progress leads through the funnel.

Collaborate with the PR team to track and support public relations efforts, including writing articles and bylines for industry publications.

Use analytics platforms (e.g., Google Analytics, Tableau) to monitor content performance.

Collaborate with product marketing, channel marketing, and internal teams (e.g., customer success) to craft tailored messaging for different personas, verticals, and market segments.

Partner with internal subject matter experts and external industry thought leaders to develop authoritative content that addresses current cybersecurity challenges.

Stay informed of trends and developments in the cybersecurity and network security industries to ensure content relevance and leadership positioning.

Qualification

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Content MarketingSEO OptimizationAI-Driven Content CreationData AnalysisContent Management SystemsMarketing Automation ToolsCybersecurity KnowledgePublic Relations SupportAnalytics PlatformsContent StrategyProject ManagementCollaboration Skills