Planned Parenthood of Greater Ohio · 6 hours ago
Digital Manager
Cleveland Heights, OH
Full-time
Remote
Mid Level
$56K/yr - $66K/yr
3+ years exp
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Insider Connection @Planned Parenthood of Greater Ohio
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Responsibilities
Supports the Director of Marketing in developing and implementing digital strategic plans for campaigns, with a focus on growing and engaging new audiences and expanding the reach of the organization on multiple platforms.
Plans, manages, and creates platform-specific content to maintain PPGOH’s social media presence, ensuring a steady drumbeat of strategic content is issued across channels such as Facebook, LinkedIn, Twitter, Instagram, and TikTok.
Record and edit timely video content (reels and TikToks), comfortably appear in videos both in-front of the camera and for voice-overs, and record social media ambassadors.
Performs daily social media engagement including responses, social listening, sharing, and engaging with allied organizations and influencers, and implementing current trends and best practices.
Tracks engagement, followers, and other relevant metrics and analyzes and reports on the results of social media campaigns.
Collaborates with the Marketing and Communications team to develop creative and engaging content to reach targeted audiences and align with PPGOH’s strategic plan and PPFA’s “mission days.” This content includes, but is not limited to blog posts, reels, graphics, and emails.
Edits and manages the PPGOH website, enhancing accessibility, SEO, navigation, and optimizing the user experience, liaising with PPFA when needed.
Builds and schedules marketing and donor emails, internal digital communications, while ensuring design and layouts are optimized and mobile-friendly.
Creates and runs A/B tests for emails and digital ads; analyzes the performance and adjusts content and strategies accordingly.
Supports the Director of Marketing in defining, tracking, analyzing, and reporting on KPIs as needed.
Other duties may be assigned.
Qualification
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Required
Bachelor’s degree in marketing, Digital Communications, or related field preferred
3-4 years in social media and digital content management will be considered in lieu of degree
3 years’ experience in digital communications, social media, Google Analytics, website management, and other web development tools
Must be self-directed with ability to work collaboratively and independently in a remote setting.
Excellent communication (oral, written, presentation, and image) skills and the ability to move people to action.
Creative eye for graphic design and developing content across a variety of channels and platforms (extensive design experience is not required).
Proficiency in Microsoft Office suite and in the strategic use of Facebook, Twitter, Instagram, TikTok and other social media platforms, as well as social media management systems.
Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok, to ensure a polished and cohesive final product.
Ability to create and execute digital campaigns across audiences and channels with an ability to match content and tone accordingly.
Has a continuous curiosity for emerging trends in digital spaces (including new platforms, influencers, media focuses, and cultural movements that are related or tangential to PPGOH's missions and values.
Strong writing skills, able to write concisely, clearly and quickly.
Strong, detail-oriented communicator who takes initiative.
Ability to travel to health centers and events in the PPGOH service area.
Ability to receive and integrate feedback into ongoing work plans, and the ability to provide relevant and timely feedback to peers in a constructive manner.
Excellent time and project management skills. Ability to coordinate several simultaneous projects and events.
Ability to communicate professionally with individuals of diverse backgrounds in a non-judgmental manner.
Ability to maintain confidentiality and exercise sensitivity in dealing with clients’ sexuality and reproductive healthcare choices.
Commitment to reproductive freedom and to the goals of PPGOH.
Interest in reproductive health care, bodily autonomy, and human rights issues.
Company
Planned Parenthood of Greater Ohio
Planned Parenthood of Greater Ohio works for healthy bodies and healthy communities by maintaining 17 health center locations in communities throughout Ohio.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Erica Wilson-Domer
President & CEO
Adarsh Krishen MD,MMM,FAAFP
Chief Medical Officer
Company data provided by crunchbase
