FreeWill · 6 hours ago
Demand Generation Specialist (Grant Assistant)
Remote - USA
Full-time
Remote
Mid Level
$85K/yr - $95K/yr
3+ years exp
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Responsibilities
Drive top-of-funnel for a brand new product, supporting two distinct channels and sales teams (US-based nonprofits and international development organizations/global nonprofits)
Support Grant Assistant online events, including product showcases and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales and account managers to drive leads and new sale/upsell opportunities.
Manage trade shows and conferences, including planning, logistics, coordinating attendance with cross-functional teams, overseeing lead capture and follow-up, and measuring event ROI.
Work closely with product marketing and sales to support the creation of marketing collateral and content as requested, including blog posts, case studies, one-pagers, webinar research and/or decks, toolkits and white papers.
Recruit and manage a stable of external content creators and product evangelists to assist with content marketing and referral campaigns
Help support ABM strategy and execution by conceptualizing ad creative and messaging that will be used to target key accounts at different phases of the buyer journey.
Collaborate with the sales team to support outbound campaigns by creating targeted messaging, email templates, and nurturing sequences tailored to outbound leads and prospects.
Track and report on campaign performance metrics (MQLs, SQLs, and conversion rates) and provide actionable insights to optimize campaign effectiveness.
Qualification
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Required
3+ years of experience in a marketing or communications role
Detail-oriented and a self-starter
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Strong communication and presentation skills
Intellectual curiosity that drives a willingness to learn and take on new challenges
Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment
Project management and problem-solving mentality
Preferred
Knowledge of nonprofit fundraising, grant-writing and/or international development organization space is a plus
Experience planning and executing events (both offline and online) is a plus
Experience with marketing automation and CRM software, particularly Hubspot is a plus
Benefits
Work from home
Unlimited PTO
Flexible hours
Competitive salary
Commuter benefits
Company stock options
401k
Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
Short-term and long-term disability insurance
Life and AD&D insurance
Free One Medical membership
Paid parental leave for all parents
Regular (virtual) team events
$250 monthly co-working budget which can be used for local co-working spaces
$300 annual budget to outfit your home office or cover utility bills
$1,000 referral bonuses for growing our FreeWill community
$1,000 annual professional development budget
Company
FreeWill
FreeWill offers philanthropy and estate planning tools for donors and fundraisers to donate simpler.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Bain Capital Double Impact FundICONIQ Growth
2022-03-02Series B· $30M
2020-09-04Series A· undefined
2019-01-01Series Unknown· undefined
Leadership Team
Jennifer Xia
Founder & Co-CEO
Patrick Schmitt
Co-Founder and Co-CEO
Recent News
2024-10-23
2023-10-14
Company data provided by crunchbase
