Regence BlueShield of Idaho · 15 hours ago
AD Digital Product Mgmt
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Responsibilities
Direct the product development process and management activities for products to meet business and financial goals. Develop a long-range and competitive strategy for the product portfolio.
Monitor and track product mix and performance to continuously improve product offerings and proactively take corrective actions, when required.
Oversee and support operational, network, process and systems changes needed to support new/changing products.
Collaborate with leaders within Sales and Marketing to develop and implement effective product sales training and other sales and marketing initiatives.
Identify strategic product issues for management and recommend changes in the company's strategies and planning actions.
Perform and/or manage ongoing, in-depth analyses of all key attributes of existing products; prepare detailed product reporting to evaluate actual product performance against standards developed for key performance indicators.
Deploy and manage a multiyear financial services strategy for Regence members in support of HSA or related services. Oversee and manage banking and financial service company relationships to optimize Regence member and client experience, including contracting, troubleshooting and performance management.
Determine appropriate staffing levels and resource needs, creates and manages department and/or project budget, allocates resources, and approves expenditures.
Qualification
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Required
Bachelor’s degree in business administration, finance, or related field
6 years of experience in a product marketing or management position in healthcare, insurance industry, finance or equivalent combination of education and experience
Demonstrated ability to move abstract concepts and early product ideas through product development phases to effective and successful product solutions with strong ROI
Demonstrated knowledge of product development, management principles, strategic and operational planning, project implementation and performance monitoring and financial analysis
General business acumen including understanding of market dynamics, financial/budget management, data analysis and decision making
Excellent communications skills, both orally and in writing, to interact with senior Regence leadership as well as groups and individuals at all levels of the organization
Ability to negotiate and resolve complex and sensitive issues with diplomacy and persuasiveness
Demonstrated success in management of strategic relationships with external partners and vendors
Preferred
5+ years of experience in digital product management: Proven track record of successfully leading digital product teams and delivering high-quality products that meet customer needs, with a focus on digital engagement and customer experience
Experience with data products analysis and interpretation, and ability to use data to inform product decisions and measure product success, including expertise in tools such as Tableau, Google Analytics, Mixpanel, or Amplitude
Familiarity with digital product platforms and tools, such as content management systems (CMS), e-commerce platforms, marketing automation tools, and customer relationship management (CRM) systems, with a focus on integrating multiple platforms to drive customer engagement
Experience with developing and launching mobile apps, and understanding of mobile app development methodologies and best practices, including expertise in native app development (iOS and Android) and cross-platform development (React Native, Flutter)
MBA preferred
Health insurance and/or employee benefits industry experience preferred
Experience in banking payment, custodial workflows, and Health Savings Accounts preferred
Benefits
Medical, dental and vision coverage for employees and their eligible family members, including mental health benefits.
Annual employer contribution to a health savings account.
Generous paid time off varying by role and tenure in addition to 10 company-paid holidays.
Market-leading retirement plan including a company match on employee 401(k) contributions, with a potential discretionary contribution based on company performance (no vesting period).
Up to 12 weeks of paid parental time off (eligibility requires 12 months of continuous service with Cambia immediately preceding leave).
Award-winning wellness programs that reward you for participation.
Employee Assistance Fund for those in need.
Commute and parking benefits.
Company
Regence BlueShield of Idaho
Regence is part of a family of regional health plans that have been a symbol of strength and stability in local communities for more than 100 years, connecting people and their families to health care when and where they need it most.