21Tech · 6 hours ago

Demand Generation Marketing Specialist

United States

Contract

Remote

Mid Level

$38.36/hr - $38.36/hr

3+ years exp

Maximize your interview chances

Information TechnologySoftware

Growth Opportunities

No H1B

Insider Connection @21Tech

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Collaborate closely with Paid Social team members to develop direct response strategies that support the needs of different country markets.

Maintain regular, asynchronous communication with international market teams on project deliverables.

Execute/optimize campaigns within native social ad platforms/ads managers (including but not limited to Facebook, Pinterest, and others).

Own daily campaign monitoring, pacing, optimization, tracking, and reporting.

Surface opportunities for testing and improvements based on daily, weekly, and monthly trends.

Monitor dashboards and key reporting tools to understand channel effectiveness and react to changes in CPA, ROI, LTV, and other channel metrics.

Build and maintain relationships with 3rd partners (tech partners, creative agencies).

Work cross-functionally (creative, product marketing, brand) with a Paid Social lens to educate and put our best foot forward to meet acquisition goals and support initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingCampaign OptimizationData AnalysisExcelGoogle SheetsCross-functional CollaborationAd Copy WritingSQLMarketing PassionEnergetic Attitude