Sand Cherry ยท 5 hours ago
Digital Marketing Consultant - Persona Development
United States
Contract
Remote
Senior Level
$65/hr - $85/hr
5+ years exp
Maximize your interview chancesConsulting
Hiring Manager
Heather Mighton
Insider Connection @Sand Cherry
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Data Collection: Gather data from multiple sources, including CRM systems, website analytics, social media platforms, and third-party market research reports, to inform persona development.
Customer Research: Conduct interviews, surveys, focus groups, and ethnographic studies to capture detailed insights into customer demographics, behaviors, preferences, and pain points.
Competitor Analysis: Analyze competitors' customer profiles and digital strategies to identify market opportunities and gaps.
Secondary Research: Leverage publicly available resources such as industry reports, trend analyses, and online forums to gather supplementary customer insights.
Stakeholder Engagement: Work with internal teams to identify business objectives, align on research goals, and gather input from key stakeholders.
Customer Segmentation: Use segmentation techniques to categorize customers based on behavior, demographics, and psychographics.
Persona Profiles: Develop comprehensive persona documents, including demographic data, digital behaviors, decision-making factors, preferred communication channels, and goals.
Journey Mapping: Create detailed customer journey maps that reflect each persona's interactions with digital touchpoints, highlighting areas for improvement and opportunities for engagement.
Digital Marketing Alignment: Provide strategic recommendations for integrating personas into SEO, content marketing, paid media, and email campaigns.
Training & Workshops: Conduct workshops with teams to explain how to effectively use personas in marketing, sales, and product strategies.
Performance Tracking: Recommend tools and KPIs for tracking the impact of persona-driven initiatives on marketing performance.
Qualification
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Required
Proven experience conducting customer interviews, focus groups, and surveys.
Familiarity with ethnographic research techniques and secondary data sources like IBISWorld or Gartner reports.
Skilled in using social listening tools like Brandwatch or Sprout Social for behavior analysis.
Proficiency with analytics tools such as Google Analytics, Tableau, and CRM platforms like Salesforce or HubSpot.
Ability to use audience segmentation tools like SEMrush, Quantcast, or similar platforms.
Demonstrated success in creating data-driven personas for digital marketing or product development projects.
Experience mapping customer journeys and identifying key pain points and opportunities for engagement.
Strong understanding of digital tools like Google Tag Manager, Hotjar, or Crazy Egg for behavioral analysis.
Proficiency with survey tools like Qualtrics, Typeform, or SurveyMonkey.
Excellent verbal and written communication skills, with the ability to present findings and recommendations to diverse audiences.
Bachelor's or Master's degree in Digital Marketing, Business, Sociology, Market Research, or a related field.
5+ years of experience in customer research, persona development, or digital marketing, ideally in the insurance or financial services industry.
Preferred
Deep knowledge of the insurance customer landscape, including purchasing behaviors and industry-specific challenges.
Expertise in advanced digital analytics, customer journey optimization, and market research tools.
Proven ability to synthesize data from diverse sources into actionable insights.
Company
Sand Cherry
Sand Cherry is a management consulting firm based in Denver.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Edric Starbird
Partner, Managing Director - Data Insights/Data Integrity Consulting
John Calhoon
Managing Director of Business Solutions and Partner
Company data provided by crunchbase
