Sand Cherry · 5 hours ago

Digital Marketing Manager - Paid Media Campaigns

United States

Contract

Remote

Mid Level

$70/hr - $80/hr

3+ years exp

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Consulting

Growth Opportunities

Hiring Manager

Heather Mighton

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Responsibilities

Develop and execute cross-platform paid media campaigns, including search (PPC), display, social media ads, and programmatic advertising, to drive traffic, conversions, and customer acquisition.

Monitor campaign performance metrics such as CPC, CPM, CTR, ROAS, and CPA using tools like Google Analytics, Google Tag Manager, and platform dashboards. Generate actionable insights to improve overall campaign effectiveness.

Allocate and optimize budgets across campaigns to maximize ROI and minimize wasted spend.

Conduct in-depth performance analysis of campaigns using attribution models, audience insights, and channel-specific metrics to refine targeting and messaging strategies.

Design and execute A/B and multivariate tests for ad creatives, audience segments, and landing pages to boost engagement and conversion rates.

Use advanced audience segmentation, remarketing strategies, and lookalike audiences to reach and convert high-value prospects.

Partner with content, creative, and product teams to ensure alignment between campaigns and brand messaging, and to develop high-quality, engaging ad content.

Leverage tools like Google Ads Editor, Facebook Ads Manager, and bid management platforms to continually refine bids, placements, and targeting.

Stay ahead of industry trends, platform updates, and new ad formats to identify growth opportunities and maintain competitive advantage.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media StrategyCampaign AnalyticsGoogle AdsFacebook Ads ManagerGoogle AnalyticsData StudioTableauAttribution ModelingCustomer Journey AnalysisBudget ManagementA/B TestingData-Driven TargetingGoogle Ads CertificationMeta Blueprint CertificationAdobe AnalyticsSEMrushHubSpotStrategic Thinking

Required

3-5 years of hands-on experience managing and analyzing paid digital campaigns, preferably in the insurance or pet industry.

Proven success in scaling campaigns with measurable performance improvements.

Proficiency in using ad platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics, Data Studio, Tableau).

Expertise in tracking and analyzing digital campaign performance using UTM parameters, pixel implementation, and event-based tracking systems.

Advanced knowledge of digital marketing KPIs, attribution modeling, and customer journey analysis.

Ability to create data-driven strategies that align with overall business objectives and deliver strong ROI.

Strong ability to collaborate with creative teams to develop compelling ad creatives and messaging.