Sourcebooks · 6 hours ago

Marketing Director-Non-Fiction

New York, NY

Full-time

Remote

Director/Executive

6+ years exp

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Responsibilities

Drive consumer awareness for buzzworthy books in prescriptive and narrative nonfiction

Create unforgettable moments by building author platforms, generating early reader buzz, and organizing appearances at major conferences

Leverage the power of social media, using TikTok and Instagram trends to engage online communities and create excitement around our titles

Develop and execute innovative marketing campaigns for 40+ nonfiction titles annually, spanning genres like memoir, history, true crime, pop culture, and lifestyle

Drive consumer awareness using a mix of organic and paid strategies, including pre-order campaigns, social media (TikTok, Instagram), influencer outreach, and strategic partnerships

Collaborate with authors to build their platforms, create grassroots marketing efforts, and organize appearances at key trade shows and events

Leverage data and trends to optimize campaigns and track success across digital, print, and email marketing channels

Lead brand strategy for major authors and backlist titles, identifying opportunities to grow sales, media attention, and market share

Work closely with editorial, sales, and retail teams to ensure alignment on title positioning, campaign execution, and long-term planning

Build outreach programs for media, influencers, and book clubs to amplify reach and buzz around key titles

Qualification

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Book MarketingMarketing CampaignsSocial Media MarketingTikTok TrendsInstagram TrendsData AnalysisAuthor CollaborationMedia RelationshipsVisual InstinctsGrassroots MarketingAdult Non-Fiction Interest

Required

6-8+ years marketing experience for a book publisher

Proven experience in book marketing; excellent communication and interpersonal skills, with the ability to build and maintain strong media relationships

A willingness to experiment, pursue new ideas, and ways of working

Strong creative perspective including writing skills and visual instincts

Familiarity with TikTok and Instagram trends, and a keen awareness of the online audience landscape

Demonstrated interest in the adult non-fiction category is a plus