Steer by Mechanic Advisor ยท 12 hours ago
Sr. Manager of Product Marketing - Remote
Boston, MA
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates.
Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape.
Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points.
Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors.
Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences.
Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers.
Create training materials and resources for CS and channel partners to ensure product mastery.
Manage and optimize product launch campaigns to generate leads and drive product awareness.
Collaborate with the content marketing team to develop engaging content that educates and informs potential customers.
Track and analyze product marketing performance metrics and identify areas for improvement.
Qualification
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Required
Minimum of 5 years of experience in product marketing at a B2B SaaS company.
Strong understanding and experience using Pendo (or similar).
Experience working with software product organizations and a deep understanding of operating in a tech environment.
Experience with upsell and/or onboarding in a product marketing capacity.
Proven experience launching new products with a fully integrated go-to-market plan and execution.
Strong understanding of B2B sales methodologies and customer support best practices.
Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach.
Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms.
Passion for B2B SaaS and the target market's challenges.
Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously.
You think from a user's point of view and want to get better at it all the time.
Preferred
Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling).
Experience developing KB articles and other self-service resources.
Familiarity with sales enablement tools and methodologies.
Experience creating content for channel partners.
Understanding of SEO best practices for internal search functionality.
Benefits
100% employer paid medical insurance
Flexible PTO with 15 days minimum
Generous Parental Leave
401k
Learning Stipend
WFH Equipment
Chance to work with the latest technology
A collaborative and innovative work culture
Opportunities for career growth and development
Company
Steer by Mechanic Advisor
Steer offers a full suite of CRM tools for independent and multi-location shops.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Parker Swift
Founder & CEO
James Harris
Manager, Sales Partnerships
Company data provided by crunchbase
