Symmetry Software · 1 day ago

Demand Generation Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$96K/yr - $128K/yr

5+ years exp

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Responsibilities

Develop, execute, and report end-to-end demand generation marketing campaigns across multiple channels, including account-based marketing, email, paid ads, partners, webinars, and events.

Develop ICP-relevant messaging for marketing campaigns in collaboration with Sales, Product, Tax Research, and Client Success teams.

Utilize existing content and agency to support demand generation goals, including gated content, blog posts, case studies, whitepapers, ebooks & more.

Build campaigns and improve the marketing funnel and KPIs i.e. Contacts to MQL and Demos to Opportunities Created.

Improve our MQL to opportunity conversion by refining messaging and creative for inbound marketing.

Work closely with the SDR team to break through with our ICP and execute lead-generation campaigns for inbound marketing.

Work closely with the AE team on sales cycle engagement and/or prospect re-engagement tactics.

Develop and execute account-based marketing (with SDR and AE’s) for target accounts and key partners to drive referrals.

Evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance.

Build and manage relationships with third-party vendors and/or SEO/advertising agencies, HR/payroll industry associations, and content syndication vendors.

Manage allocated marketing budget and identify resources to maximize lead gen performance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Enterprise demand generationB2B SaaS marketingLead generationData analyticsAPI-first companiesFinTech experienceHRTech experienceAccount-based marketingEmail marketingEvent marketingPartnership marketingHubSpotSalesforceProject managementCROSEOPaid adsGoogle SuiteSlackCreative campaign development

Required

Minimum 5 years of experience developing and executing enterprise demand generation marketing campaigns in B2B SaaS, preferably in API-first companies, FinTech, HRTech or late-stage startups.

Experience with martech tools such as HubSpot, Salesforce, Google Suite, Outreach, and Slack, and ability to source data for prospecting.

An OBSESSION with proving ROI, and an expert in data & analytics.

Hands-on experience working across different digital marketing disciplines, including account-based marketing, email marketing, event and partnership marketing, CRO, SEO, paid ads, lead generation, and more.

Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.

Proven to be a succinct writer and clear communicator.

Builder mindset who can work individually or enjoys collaboration with others.

Be proactive in crafting creative campaigns and communicate often with transparency.

Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.

Display grit. We’re an established industry brand but function like a high-growth startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.

Bias for speed. Activate your growth mindset. We move very quickly, and will expect you to set a similar pace.