BeyondTrust · 23 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Maximize your interview chances

Cloud ComputingCloud Security

Growth Opportunities

Insider Connection @BeyondTrust

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Be the driving force behind getting your BT product to market, driving growth (revenue and adoption). This includes developing and driving the go-to-market strategy for BeyondTrust’s offerings in light IGA, Just-in-Time access, and CIEM security areas.

Develop and lead our messaging and buyer enablement by defining, managing, and delivering differentiated competitive messaging and market positioning to our worldwide sales force.

Deliver and manage content to assist with the development and execution of marketing campaigns and demand generation programs.

Collaborate with campaign and operations teams to optimize the lead to close process for your product area.

Launch new – or update existing – solutions working with product management, sales, operations, marketing, training, and support functions.

Be technically curious and display a foundational level of technical understanding of the solution, market segment, and customer needs.

Provide the entire organization with strategic intelligence and actionable insights that enable us to exploit emergent opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingSecurity SoftwareGo-to-Market StrategyIdentity SecurityCloud SecurityPrivileged Access ManagementSales EngineeringCustomer SuccessProduct ManagementSoftware-as-a-ServiceMarket AnalysisStrategic Planning

Required

2-3 years of experience in product marketing and with security software products.

Experience in one of the following domains/areas (privileged access management, identity governance and administration, cloud infrastructure entitlement management, least privilege access, cloud security, DevSecOps)

The ability to connect technical capabilities to use cases and business issues

A good understanding of current and emerging market needs and then translating them into compelling messages.

The ability to understand and present marketing and pipeline metrics to inform decision-making and strategy development to a large audience

Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications, including but not limited to, customer presentations, sales trainings, and analyst briefings.

Excellent time management skills and be able to coordinate across many teams and to iterate and deliver in a fast-moving environment.

Proven experience being self-directed and working with minimal supervision.

Bachelor's degree in marketing, Computer Science, Business, or a related field.

Minimum 3 years in product marketing or product management.

Demonstrated ability in strategic planning, market analysis, and go-to-market strategy execution.

Minimum of 3 years’ experience working in identity security, IAM, PAM, cloud security, and/or other adjacent cybersecurity segments with the ability to quickly grasp and translate technical capabilities into customer value.

Preferred

Previous sales engineering, customer success, or product management experience is a strong plus.

Experience with Software-as-a-Service offerings is a plus.

Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

SaaS based vendor experience is strongly desired.