Harvard Business Publishing · 1 day ago

Marketing Systems and Operations Specialist

United States

Full-time

Remote

Mid Level

$80K/yr - $85K/yr

3+ years exp

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Responsibilities

Support the execution of global marketing strategies utilizing Marketing technology platforms such as Eloqua and Demandbase, overseeing the daily administration of related systems

Update website content, create and optimize landing pages, and ensure basic web standards are met.

Oversee and manage the technical integration of Marketing technology and CRM including Eloqua, Demandbase, Salesforce, LinkedIn and more, ensuring data integrity

Analyze marketing data to provide actionable insights

Develop and maintain dashboards and reports to track performance metrics

Collaborate with marketing teams to optimize campaigns based on data-driven insights

Analyze end-to-end funnel performance, identifying risks and opportunities, and recommend data-driven improvements

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing automation platformsEloquaDemandbaseSalesforceData reportingWebsite content managementABM toolsDashboard developmentPerformance metrics