Be an early applicantLess than 25 applicants

Company

Swissklip · 6 hours ago

Performance Creative Director (Direct Response Marketing)

United States

Full-time

Remote

Senior Level

Maximize your interview chances

Retail Health and Personal Care Products

Insider Connection @Swissklip

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Own Our Social Media Ad Creatives: Take the helm of our ad campaigns across all social media platforms—Facebook, Instagram, TikTok, and beyond—obsessing over every pixel and word to drive outstanding performance.

Blend Data with Daring Ideas: Marry analytical insights with innovative, attention-grabbing creative strategies rooted in direct response principles that make our metrics soar.

Outshine the Competition: Craft and execute creative strategies that don't just keep up with the competition—they leave them wondering what happened.

Analyze Competitor Ads: Regularly dive into the ad world of our competitors to uncover what makes their top creatives tick, especially in direct response tactics.

Adapt and Elevate: Spot successful elements in others' work and transform them into something even better for our brand.

Exploit Gaps: Identify weaknesses in competitor strategies and turn them into our advantages.

Deep Dive into Minds: Fully understand our target audience's demographics, desires, and pain points for each product.

Leverage Existing Insights: Use current research to inform and refine our direct response messaging.

Create Connection: Ensure every piece of creative content resonates deeply and personally with our audience, prompting immediate action.

Stay Ahead of Trends: Keep your finger on the pulse of the latest social media features and best practices across all platforms.

Integrate Fresh Ideas: Weave relevant trends into our direct response strategies to keep content fresh and engaging.

Lead the Industry: Use trend insights to position our brand as a trailblazer, not a follower.

Lead and Inspire: Manage a talented team of video editors, motivating them to produce standout ad creatives that drive user acquisition.

Elevate Talent: Provide constructive feedback, training, and resources to help the team continuously improve in direct response techniques.

Build an Elite Squad: Recognize when to bring in new talent to keep us at the forefront of creative excellence.

Set Ambitious Goals: Define clear, measurable performance targets for ROAS, CPMs, CTRs, conversions, and other key indicators.

Full Accountability: Be the person who not only sets the goals but also takes responsibility for hitting them with winning direct response creatives.

Iterative Ad Creation: Understand and implement the process of iterative ad creation , continuously testing and refining creatives based on performance data to optimize results.

Continuous Optimization: Oversee the entire production process, from concept to analysis, tweaking strategies based on real-time data.

Elevate Visual Content: Enhance our product images, lifestyle photos, animations, and videos to showcase our products' highest perceived value.

Create Visual Wow-Factors: Lead initiatives to upscale our ad styles and content quality, making our visuals irresistible in the direct response landscape.

Set New Standards: Innovate beyond industry norms to make our brand visuals truly stand out.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Creative LeadershipDirect Response MarketingIterative Ad CreationA/B TestingPerformance MetricsE-commerce ExperienceData AnalysisVisual Content Creation

Required

Proven track record in creative leadership roles, especially within e-commerce and the health and wellness sector.

Deep expertise in direct response marketing with tangible results in boosting performance metrics.

Deep understanding of the iterative ad creation process, with hands-on experience in A/B testing and optimizing creatives based on performance insights.

An innate ability to generate groundbreaking ideas that disrupt the market.

A love for numbers and the stories they tell.

A knack for building and nurturing high-performing teams.

You're proactive, passionate, and you get things done.

Excellent at conveying ideas and getting everyone on board with your vision.