ZenBusiness · 23 hours ago
Staff Growth Product Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years exp
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Responsibilities
A/B testing & experimentation: Lead experimentation efforts with Product & Engineering to test new features & designs that create new entry points into the funnel or improve the conversion rate of visitors who start our funnel.
Identify, test, and scale new traffic & customer acquisition opportunities: Partner with Marketing to create the user experience required to enable new opportunities such as opening our Compliance offering every small business and creating custom experiences for affiliate partners. Drive the product work that enables the expansion into new channels such as podcast advertising and direct mail.
Website performance & usability: Partner with our Brand, Marketing, & Engineering teams to ensure we maintain a high performing website with an on-brand UX. Be the first to know of any site performance issues and demonstrate expertise in the tactics that can drive improved site speed both in short and long term. Identify key areas on our website that visitors are getting stuck (signaled by high bounce rates, dead clicks, etc.) and lead design and engineering efforts to improve our site UX.
Design & Eng portfolio leadership: Work closely with design and engineering teams to plan and execute website enhancements and ensure alignment with our customer acquisition strategy.
Feature prioritization & roadmap ownership: Manage a 3-4 month rolling roadmap. In line with Marketing priorities, manage the feature backlog and prioritize enhancements that will have the most significant impact on customer acquisition. Collaborate with marketing peers to establish high quality success criteria, clear & executable product scope, and high quality designs.
Data analysis & product insights: Be an expert in our product analytics stack to track customer behavior, acquisition metrics, and feature performance. Ensure that features added to the website either materially improve key performance metrics or at minimal maintain the status quo.
Customer research: Actively engage customers and tap into stakeholder knowledge on customer feedback through surveys, user testing, and in-house AI models to drive continuous improvement in website experience.
Competitive research: Keep a real-time pulse on competitor websites and ensure that our product offerings are ahead of competitors at all times. Use learnings to inform what we do in experimentation & new traffic / customer acquisition opportunities.
Qualification
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Required
8+ years experience in Product role managing the web presence and conversion rate optimization efforts at a direct to consumer (D2C) business.
High energy, driver leadership style with the stamina to thrive in a fast-paced, results-oriented environment.
A proactive and resourceful approach, demonstrating ownership over growth metrics and a relentless focus on continuous improvement.
Solid understanding of growth strategies such as A/B testing, funnel optimization, SEO, paid acquisition, and lifecycle marketing, with a focus on using these tactics to drive measurable impact.
Highly skilled in data analysis and able self-serve analytics needs with SQL, Google Analytics, and Mixpanel.
Track record of successfully leading Agile scrum teams to deliver software frequently and on-time.
Preferred
Start up experience.
Familiarity with Mixpanel and Tableau.
Experience working with API providers and microservices.
macOS and G-Workspace knowledge
Benefits
Medical
Vision
Dental
Disability
Life insurance
Parental and military leave
Employee assistance program
401k + match
Annual bonus
Pet insurance
RSUs
Paid parking
10 paid holidays
Company
ZenBusiness
Small business simplified. One easy platform, everything you need to launch, run, and grow a successful business. #ownwhatsyours
201-500 employees
H1B Sponsorship
ZenBusiness has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$276.96MKey Investors
Oak HC/FTCathay InnovationGreycroft
2022-09-20Series Unknown· $2.46M
2021-11-09Series C· $200M
2020-11-19Series B· $55M
Leadership Team
Ross Buhrdorf
Co-Founder and CEO
Art Flores
Co-Founder, SME and Director of Customer Success
Recent News
2024-10-18
2024-05-17
Company data provided by crunchbase
