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Company

Levanta · 7 hours ago

Senior Manager, Sales & Marketing Operations & Enablement

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

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Hiring Manager

Melissa Marino

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Responsibilities

Serve as the central expert on CRM systems (e.g., HubSpot) and marketing automation platforms (MAP), ensuring system optimization and data hygiene.

Oversee CRM and MAP to ensure seamless workflows that align with business objectives.

Provide training and ongoing support for Sales, Marketing, and Customer Success teams, fostering consistent and effective system usage.

Own and enhance the lead journey from discovery to conversion, ensuring efficiency in qualification, nurturing, and handoffs between teams.

Implement lead scoring and refinement processes to improve pipeline quality and effectiveness.

Support seamless transitions from marketing to sales and sales to Customer Success, contributing to renewal and upsell opportunities.

Design and manage dashboards and reports to track sales and marketing performance metrics, offering actionable insights to leadership.

Monitor and analyze KPIs such as lead conversion rates, sales velocity, and campaign ROI, recommending strategies for improvement.

Deliver sales forecasts and marketing analytics to drive informed decision-making.

Manage marketing automation initiatives, including email campaigns, lead nurturing sequences, and segmentation strategies, to support sales objectives in conjunction with marketing content strategist.

Align marketing campaigns with sales goals to ensure cohesive strategies that drive revenue growth.

Regularly evaluate and report on the effectiveness of marketing automation efforts, offering recommendations for enhancement.

Develop and execute ongoing training programs to improve team performance in areas like prospecting, product knowledge, demo delivery, and competitive analysis. Include tailored onboarding for new hires.

Continuously provide and update sales resources, such as learning materials, product demos, customer reviews, and testimonials.

Collaborate with the Content team to assure that sales enablement content is current, impactful, and aligned with messaging. Develop a system to make content easily accessible and customizable for the sales team.

Monitor team performance and processes, using analytics to refine enablement strategies and ensure resources are driving measurable outcomes.

Collaborate with the head of sales to evaluate and optimize sales technology for SDRs and AEs, ensuring alignment with sales objectives and maximizing efficiency.

Act as a liaison between Sales, Marketing, and Customer Success teams, ensuring alignment and smooth communication across the lead lifecycle.

Identify opportunities to improve cross-functional processes, including lead attribution, handoffs, and pipeline management.

Collaborate with leadership to enhance operational efficiency and support team objectives.

Qualification

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Sales OperationsMarketing OperationsCRM SystemsMarketing Automation PlatformsSales EnablementTraining Program DesignPerformance AnalyticsCross-Functional CollaborationSaaS ExperienceECommerce ExperienceAffiliate Marketing Experience

Required

8+ years of experience in sales and marketing operations, with demonstrated success in sales enablement and technology optimization.

Expertise in CRM systems (e.g., HubSpot) and marketing automation platforms (e.g., Pardot, Marketo), with a proven track record of system implementation and governance.

Strong ability to design and manage training programs, develop resources, and create custom sales content.

Analytical skills to evaluate team and process effectiveness, with a focus on actionable insights and measurable improvements.

Experience collaborating cross-functionally with Sales, Marketing, and Customer Success teams to ensure alignment.

Must have a permanent address in one of our hub states: California, Florida, New York, Texas, Ohio, or Washington.