Netrition.com · 6 hours ago

Campaign Manager

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $85K/yr

7+ years exp

Maximize your interview chances

E-Commerce PlatformsFood and Beverage

Insider Connection @Netrition.com

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Driving innovative sales and promotions to increase growth across various channels

Strategizing and executing creative marketing campaigns that enhance brand visibility and drive revenue

Identifying and implementing new initiatives to optimize the website, improve customer experience, and expand our market reach

Coordinating long-term strategic initiatives and ensuring the team meets revenue and expansion goals

Managing website assets to keep the site relevant, fresh, and visually appealing

Crafting compelling promotional copy and proofing product setups to create an engaging shopping experience

Collaborating with the team to maintain high standards of data hygiene and customer service follow-up

Constantly exploring new marketing techniques, tools, and technologies to fuel business growth

Manage the segmentation, scheduling, testing, and deployment of all email & SMS campaigns on Klaviyo & Attentive platforms, ensuring accurate execution of plan, content, codes & links

Work closely with the creative team to ensure best practices in design, layout & delivering on-brand messaging

Develop and implement marketing campaigns that resonate emotionally with consumers, aiming to elevate the brand’s image, enhance engagement, increase brand awareness and ensure consistency in brand position and messaging.

Monitor and report on campaign performance, budget adherence, and business outcomes, with a continuous focus on optimizing current and future strategies. Share results across all levels, including executive leadership.

Manage a high volume of campaigns and initiatives with diligence, urgency, and flexibility, adapting plans as needed based on market conditions or business direction.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM marketing experienceEmail marketingSMS marketingCampaign strategy developmentBusiness AdministrationMarketing automation toolsKlaviyoAttentiveLead scoringAutomated nurture campaignsProject management platformsProject management skillsClickUpAsanaCross-functional collaborationMentoring team members

Required

Bachelors in Business Administration, marketing and/or Communications

7+ years in CRM & email & SMS marketing experience including campaign strategy/development, lead nurturing, delivering data and insights with focus on managing multiple brands

Very strong analytical ability to identify, aggregate & unlock complex data scenarios to create value

Proven experience leading high-performing, revenue driving strategy & marketing programs

Creative thinker with the ability to develop innovative marketing strategies

Strong understanding of customer journey and conversion funnels using marketing automation tools (Klaviyo & Attentive) to drive pathways

Prior experience in developing and optimizing lead scoring, lead management and automated nurture campaigns

Prior experience in project management platforms (such as ClickUp, Asana, etc.)

Ability to produce reports and drive insights and analysis

Strong project management skills with an ability to work under pressure by prioritizing workload and managing frequent changes

Excellent interpersonal skills that you utilize to drive cross-functional collaboration and mentor team members