iAdvize · 7 hours ago

Product Marketing Manager (F/M/X)

Boston, MA

Full-time

Remote

Mid, Senior Level

5+ years exp

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AdvertisingCustomer Service

No H1B

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Responsibilities

Deepen our understanding of the retail industry, including target audiences and customer needs.

Develop a clear point-of-view on customer pain points and business objectives, sharing insights with cross-functional teams (Product, Sales, Customer Success, and Marketing).

Establish a robust sales enablement function at iAdvize, crafting tools and strategies that boost sales efficiency and productivity.

Create impactful customer-facing collateral, such as first-call decks and one-pagers, while defining key messaging (use cases, value propositions, competitive positioning).

Define and execute GTM strategies for iAdvize products, ensuring alignment across Product, Marketing, Sales, and Customer Success teams.

Articulate positioning and packaging/pricing for new products.

Coordinate actions before and after product launches.

Influence go-to-market strategies by providing customer and market insights to cross-functional teams.

Collaborate with Marketing and Account teams to develop and share compelling customer stories.

Develop, manage, and improve product demonstration assets (demo environments, scripts, videos) in partnership with the Product team.

Define and execute GTM strategies for new markets (geographies, verticals, segments).

Partner with data science and insights teams to uncover and act on opportunities that drive GTM efficiency.

Manage planning and execution of commercial initiatives, tracking performance to improve sales velocity and customer success.

Identify opportunities to strengthen cross-functional partnerships for maximum scalability as iAdvize’s offerings expand.

Qualification

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B2B SAAS product marketingNorth American market dynamicsEnglish proficiencyFrench proficiencyProject managementStrategic thinking

Required

5+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in the retail/e-commerce or customer experience space.

Strong understanding of the North American market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.

Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenge.

Robust analytical skills — You are used to analyzing data / facts, in order to turn it into sharable insights.

Excellent communication and presentation skills, both written and spoken, knowing how to transform complex insights into compelling & actionable stories.

Experience in building trusted and efficient relationships with Sales, Marketing and Product management teams to impact go-to-market practices.

Solid project management skills, knowing how to lead cross-functional work streams.

US Employment Visa required. We do not accept F1, J1, M1. We can accept OPT with one-year duration.