Press Ganey · 7 hours ago

Senior Product Manager-PX

Chicago, IL

Full-time

Remote

Senior Level

$81K/yr - $110K/yr

6+ years exp

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Responsibilities

Drive successful launches for new and existing products within the CX/PX product portfolio, including developing launch plans, creating compelling messaging and collateral, and managing pre- and post-launch activities.

Own the creation and execution of a comprehensive content strategy across various channels (e.g., website, blog, social media, white papers, case studies) to educate and engage target audiences about our core CX/PX product portfolio solutions.

Develop the strategy and manage the marketing programs that drive demand for your products (webinars, email marketing, content syndication etc.)

Empower our sales team by developing effective sales tools and training programs, providing competitive intelligence, and collaborating on customer presentations and proposals in partnership with Commercial Ops counterparts.

Track and analyze market trends and competitor activity, uncovering actionable insights to inform product positioning and differentiation strategies.

Partner with stakeholders including Digital and Demand Gen team to monitor key performance indicators (KPIs) for assigned products and campaigns, providing ongoing analysis and reports to inform future marketing decisions.

Lead and participate in cross-functional teams (e.g., product development, sales, strategy) to ensure seamless product marketing execution and alignment with overall business goals.

Qualification

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B2B product marketingProduct launchesContent strategyCompetitive analysisData-driven strategies

Required

6+ years of experience in B2B product marketing, preferably in the technology or healthcare industry with focus on patient and/or consumer experience buyers.

Proven track record of successful product launches and campaigns with measurable results.

Strong understanding of the marketing funnel and ability to translate technical specifications into customer-centric messaging.

Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.

Experience with competitive analysis tools and methodologies.

Strong analytical and problem-solving skills with the ability to identify and execute data-driven marketing strategies.

Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.