Happy Cog · 6 hours ago
Senior Design Director, Growth
United States
Full-time
Remote
Senior Level, Lead/Staff
$120K/yr - $150K/yr
Maximize your interview chancesContent CreatorsDigital Marketing
Insider Connection @Happy Cog
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Lead strategy and design on new projects, from initial discovery engagements to comprehensive, multi-phase marketing websites and platforms
Drive ongoing research initiatives including stakeholder interviews, user testing, and competitive analysis, maintaining a practice of continuous discovery to inform strategic decisions
Shape and own digital experience vision, working closely with clients to define success metrics and KPIs that drive marketing effectiveness
Transform initial website projects into long-term strategic partnerships by demonstrating measurable business impact; identify opportunities to expand service offerings (e.g., front- and back-end development, SEO, Analytics) based on performance and user needs
Develop and maintain outcome-driven roadmaps that balance quick wins with strategic initiatives, using both qualitative and quantitative inputs
Guide clients through optimization cycles, using data and user feedback to inform site evolution and strategic growth
Drive continuous improvement through regular assessment of site metrics, user behavior, and business outcomes
Prioritize features and enhancements based on marketing impact, technical feasibility, and user value
Lead and mentor a growing team of designers, helping them understand the connection between design decisions and business outcomes
Draft proposed design and digital strategy approaches for RFP responses and represent Happy Cog's capabilities in client presentations
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Strong track record of growing initial website engagements into comprehensive digital experiences
Experience in outcome-driven digital strategy, including content strategy, conversion optimization, and stakeholder management
Proven ability to build consensus among disparate stakeholder groups and align teams around shared objectives
Skilled at bridging marketing needs, business goals, and technical constraints to create viable digital strategies
Experience facilitating discovery workshops and stakeholder interviews
Strong data literacy and ability to use analytics to inform website optimization
Excellent communication skills with ability to translate complex concepts into clear, actionable recommendations
Proven ability to synthesize research and observations into jargon-light, insight-rich strategy and creative briefs
Can lead a team through all aspects of website design process, from discovery and definition through delivery and iteration
Expert at digital experience design, from big-picture user experience strategy to page-level UI
Proficient in Figma and able to produce testable prototypes of appropriate fidelity
Understanding of agile methodologies and how to adapt them to client needs
Benefits
Healthy work/life balance
A creative environment to do the best work of your career
An amazing team of developers, designers, marketers, and project managers.
Paid Parental Leave
Paid vacation and sick time off
Health, Dental, and Vision insurance
Retirement plan with company matching
Company
Happy Cog
We specialize in web & app development, design, and digital marketing—and make you part of the process at every step.
Founded in 1999
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-11-13Acquired· undefined
Leadership Team
Matthew Weinberg
Co-founder and President, Technology (Happy Cog was previously called Vector Media Group)
Company data provided by crunchbase
