Connexall · 4 hours ago

Digital Marketing and Social Media Specialist

Florida, United States

Full-time

Remote

Mid Level

3+ years exp

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Hiring Manager

Amanda Johnson

Insider Connection @Connexall

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Responsibilities

Design and execute integrated marketing campaigns leveraging SEO, SEM, PPC, email marketing, and social media.

Manage and grow Connexall’s online presence across LinkedIn, Facebook, X (Twitter), Instagram, and YouTube, utilizing tools like Hootsuite.

Create and optimize web content to ensure accuracy, engagement, and high performance.

Administer and optimize marketing automation platforms (e.g., HubSpot) to build and manage outbound campaigns and landing pages.

Analyze digital performance metrics (Google Analytics, Google Ads, etc.) and recommend optimizations to enhance ROI.

Collaborate with cross-functional teams to create compelling marketing materials, including case studies, blog posts, data sheets, and social content.

Develop product messaging and go-to-market strategies for new launches or updates to existing products.

Act as the “voice of the customer,” ensuring that customer needs and insights inform marketing strategies and campaigns.

Plan and execute event logistics for trade shows, webinars, and Connexall’s annual user conference, WorldConnex.

Develop event materials, manage vendor communications, and ensure seamless execution of all event-related activities.

Create and maintain templates, schedules, and checklists for efficient event planning.

Conduct in-depth market research to identify trends and opportunities, leveraging findings to refine targeting and segmentation.

Manage lead generation through CRM platforms, ensuring efficient flow from MQLs to opportunities.

Provide regular marketing reports showcasing KPIs like lead generation, website traffic, and campaign performance.

Partner with sales and innovation teams to align marketing initiatives with business objectives.

Serve as a brand advocate at industry events and webinars.

Support data governance and database management to ensure high-quality marketing operations.

Qualification

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B2B digital marketingHubSpotGoogle AnalyticsSEOSaaS experienceSEMContent creationCampaign managementSocial media strategyData analysisPersona-based marketingAccount-based marketingProject management